12 on first Media Agency of the Year shortlist
A dozen Canadian media agencies are tapped for strategy‘s first-ever juried edition of its annual media awards show. And the AOY shortlist has two new additions this year . . .
Don Diva reaches out to Canadian youth
The American rap magazine is launching its Canadian edition to inform youth about ‘street culture.’
Halifax gets new morning show
Following a move to the FM dial and a re-branding, CTVglobemedia’s 101.3 The Bounce is rolling out new programming and on-air talent.
Display and PR lead ad spend growth: StatsCan
Operating revenues for display advertisers and public relations led the way in terms of operating revenue growth from 2005 to 2006, reports Statistics Canada. Media buyers and reps, along with advertising agencies, continued to rake in revenues but saw the lowest growth rates.
W Network gets busy online and on air
Corus Entertainment’s specialty channel encourages viewer participation in its first online talent search/contest this September, and bows new home, fashion and cookery how-tos.
TLN adds Lopez to sked
Canadian Italian and Spanish cable TV specialty Telelatino is changing up times for The Sopranos and Everybody Loves Raymond and bringing on a new spanish comedy and a cooking show this fall.
Samsung chooses a little adventure on YouTube
The ‘Follow Your Instinct’ viral video series gives users a storyline with the power to choose using ‘annotations.’
Red Bull gives Yahoo! wings
Energy drink signs on as first content partner for Adrenaline.
CRTC’s 2007 industry stats: it was a pretty good year
The CRTC’ Communications Monitoring Report covers radio, television, telecommunications and new media. Revenue was up, and online, we’re loving the UGC. Here’s what else got counted…
Prostaid (kind of) leverages Travolta
With a cheeky allusion to Staying Alive, the org’s ads tell men over 40: Get your prostates checked.
LiveHive to power nanogaming for NBCOlympics.com
The Canadian company’s interactive TV platform will vault the engagement factor for NBC’s online Olympics coverage this month.
Volt Media signs up Atlantic hospitals with PHSN
The two companies will work together in reaching health-conscious consumers where it counts.
Microsoft unveils DRIVEpm to Canada’s adverati
There’s a new ad network on the block. A big one.
Zig takes New York Fries in new direction
‘Real Fries in a Fake World’ is the theme of a campaign that bowed yesterday, bringing the brand into ladies mags in a big new way.
Notes from the mediascape: Cinema ads try smell-o-vision
For some products, this might be ideal. For others, well, the imagination boggles. But a test run for Nivea in Germany found a 515% rise in recall for the scent-accompanied ad compared with the no-scent version.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
