Wheels.ca adds used-vehicle search
Star Media Group’s auto site isn’t the first to tie in used-car searching, but the results link to the Toronto Star‘s archived content.
TSN pushes Canadian teams with new NHL deal
The sports specialty network has a new six-year deal with the NHL, and it’s moving forward with a focus on Canadians in the game.
Beneful bets on bonding with pets via UGC
What better way to introduce the brand to dog owners than user-generated content, in-store saturation, online banners, TV spots and hosts… and Woofstock?
ATN bags rights for ECB cricket season
Many of the 6.5 million Canadian residents of British heritage, plus many more from South Asia, Australia and the Caribbean, will want to watch this season’s England and Wales Cricket Board season.
CTV’s upfront a Canadian celebration
Starcom MediaVest Group’s SVP investment director, Valerie McMorran, tells MiC readers what yesterday’s event was like from the POV of a media strategist.
Globe and Mail unlocks online content
Saying ‘The locks are off,’ the newspaper has retired its Globe Insider subscription requirement and made its most popular content accessible to all visitors free of charge.
Future Shop to be Just for Laughs sponsor
You might call it geographical leveraging, since the electronics biggie’s new flagship store is mere steps away from Toronto’s Yonge-Dundas Square, site of the comedy festival’s big free event in July.
Global gains two victories
BBM/Nielsen Top 30 – May 19-25
Global’s House stepped over CTV’s Grey’s Anatomy (and the Stanley Cup finals) on this week’s chart. More surprisingly, Global’s Bones, airing in the same time slot as CTV’s Dancing with the Stars, crept in for a tight win.
Notes from the mediascape: Skydivers spell Honda live on TV
Does the world’s first live skydiving TV spot represent an effective way to beat PVR ad-skipping? Or does the PR/advertising stunt smack of desperation?
Cassies names Childs judging chair
Campbell Canada’s marketing veep will head up the panel that chooses the best ad campaigns with proven ROI.
Vespa is the bee’s knees
Why will street teams disguised as bees, and riding yellow Vespas wrapped to look like bee abdomens, be swarming Toronto, Vancouver, Montreal and Calgary this summer?
Next media star: Media Contacts’ Hervieux
Strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Cesar Antonio Hervieux, search marketing specialist at Media Contacts, New York.
CBC’s bold reveals June sked highlights
The Ceeb’s digital channel delves into the life of a celebrated actor and the history of a jazz festival while solving some shadowy conspiracies along the way.
Canwest unveils July offerings
The meganet is set to treat viewers to new series and even some themed marathons aimed at keeping ’em on the couch.
Fork Radio creates Internet radio ad metrics tool
The Toronto-based home of PunkRadioCast says current sampling methods produce inaccurate results for Internet radio advertisers, and they’re doing something about it.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
