Youth nets launch summer tours
YTV and Teletoon are hitting the road to engage viewers with interactive events (and taking some sponsors along for the ride), while Family Channel is about to put Camp Rock online and on-demand.
Corus offers new series and fun in Miami sun
The W Network will bow three new series in July, while Cosmo TV will move to Miami for bikinis on the beach.
Corus Radio signs on for Heavy’s new Husky net
Radio stations across the country will roll out Heavy.com programming in a new video monetization tool.
ABC to launch new e-Data centre
Customized search and reports to help media buyers with print data are some of the new features set to go live at the Audit Bureau of Circulations next week.
Doritos ‘Collisions’ picks a chip ad fight
Frito Lay’s new effort incites consumers to battle for their favourite flavours in thumb-waged warfare.
Havas inks deal with Yahoo
Havas Digital’s Media Contacts is partnering with Yahoo to develop a media trading platform.
Parks Quebec chooses indoor fashion network
Why? Because it makes sense to put enticing images from the organization’s summer campaign where shoppers can see them while trying on hot-weather duds.
Astral Media Radio bows biz website, newsletter
The idea is to help advertisers make more informed decisions for future radio ad campaigns on the company’s network.
Canwest striving for ‘everything entertaining’
One of the chief focuses at yesterday’s upfront was ‘entirely new connections’ for advertisers and viewers, says Starcom MediaVest Group’s SVP investment director Valerie McMorran.
Campbell’s fighting hunger one can at a time
Today – National Hunger Awareness Day – the soupco is inviting consumers to ‘Help Hunger Disappear.’
New shows for Canwest specialty networks
Here’s MiC‘s rundown of what new shows are in store for Canwest Broadcasting’s specialty networks, 2008-09. Days and times are included if available.
iTVX debuts branded-content measurement
Wouldn’t it be nice if all those online product placements and branded-content deals you’re making could be accurately measured?
Bell Mobility spends heaviest on radio:
Media Monitors – May 26-June 1, 2008
While the telco beat out Porter Airlines in radio presence this week, Belairdirect came from way behind to nab the #3 spot.
Suzuki returns with in-depth looks at China
The Nature of Things with David Suzuki will be back on CBC later this month with comprehensive studies of the country that will host the upcoming Olympics.
Touché!PHD gets in ring with Cirque du Soleil
The Montreal agency will be performing media strategy for the circus troupe’s Canadian touring shows over the next two years.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
