Samsung expresses itself all over Union Station
In one of the most robust OOH dominations ever, the marketer has plastered its ‘Express Yourself’ campaign where thousands of Toronto commuters can’t miss it.
Rogers announces multiple-title deal for Citytv
It’s with LA-based ShineReveille and Media Rights Capital and calls for at least eight new scripted series to air next season.
Million Dollar Password to debut June 1
CTV has set a time slot in its summer sked for Regis Philbin’s game show remake.
Canadians increasingly irked by ads: OMAC survey
Released yesterday by the Out-of-Home Marketing Association of Canada, ‘A Day in the Life II’ measured consumer perception of, and tolerance for, ads in all media.
Tennis Canada stays with CBC
The ‘longstanding tradition’ of Rogers Cup events on CBC will continue, at least until 2010.
Marketers compete to create ‘coolest eco-sculpture’
The prize: enhanced awareness of the need to save electricity this summer. The medium: air conditioners that no longer cut the mustard energy-wise.
BNN relaunches website
As well, Business News Network – Canada’s only TV service devoted exclusively to business and finance news – bowed the ‘BNN $25,000 Challenge.’
CBC ‘on a roll’ – Layfield
Bolstered by strong mid-season debuts and quick turnarounds on new eps, CBC announced at yesterday’s fall launch that it’s moving The Border and Sophie to more competitive fall time slots.
Bell’s toothy icon takes to the waves
Not the airwaves, but the wet ones, in an outdoor campaign for the telco’s WiMax service that almost didn’t happen.
Mini urging consumers to toss their keys
Pedestrians in Toronto looking to offload stray wrappers or empty bottles in a recycling unit are being encouraged to get rid of something more.
Smithsonian fare coming to Canada in HD
Programming from the largest museum and research complex in the world is set to hit Canadian televisions in a few weeks’ time.
New talk show coming to Vision channels
The new half-hour weekday talker will be co-hosted by former BC Lions defensive back Mark Washington and Vancouver broadcaster Laura-Lynn Tyler Thompson.
MTV, Rogers launch co-branded content
On the air, on demand, online – a new partnership between MTV in Canada and Rogers is pushing out free music content on multiple platforms. And there’s a social networking and UGC twist to the deal.
CTV takes back Thursday, Sunday
BBM/Nielsen Top 30 – May 12-18
With Survivor: Micronesia missing from this week’s national chart, Global was effectively voted off Thursday and Sunday nights. CTV won them, and Wednesday too.
Notes from the Mediascape: Yanks putting selves on M&Ms
Consumers are being invited to order batches of candy bearing their own mugs and personal messages.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
