On the MiC with Microsoft’s Caroline Vogt: new findings on how youth interact with technology
Yesterday, the research expert shared findings from the largest ever global youth study with media-minded delegates at strategy‘s Understanding Youth conference.
Sponsors get star treatment at MMVAs
MuchMusic sponsors will rock the stage with customized multiplatform promotional packages.
Radio sales post increase of 8.7% in Q3
The latest CBS data reveal that the banking sector led ad spend with a massive increase over Q2 of nearly 300%.
Sales vets appointed for Zoomer
They’ll be spearheading advertising for Moses Znaimer’s upcoming revamp of CARP Magazine, set to relaunch in October.
Weather net offering chances to be forecaster-for-a-day
Consumer-generated weathercasts? Yes. It’s all part of the net’s sponsorship of Toronto’s Luminato Festival.
Crosby drives audience for CBC, RDS
The Nova Scotia native and Pittsburgh captain didn’t get to hoist the Stanley Cup in his first NHL final, but he did help push hockey viewership.
CTV scoops ‘Hockey Theme’
A brewing cultural revolution was averted yesterday, when the private net nabbed the ditty while the public broadcaster kept dickering.
Media execs support GlassBox launch
GlassBox Television will create new broadcast channels and broadband entertainment portals to keep up with the exploding demand for content.
Sportsnet unveils new home
Rogers Sportsnet no longer has to be neighbourly with its chief rival. Meanwhile, The Score is also making the transition to HD.
Brewery celebrating all things big
Saskatoon’s Great Western Brewing’s summer campaign is featuring quirky roadside attractions.
Stanley Cup puts CBC at #1
BBM/Nielsen Top 30 – May 26-June 1
The CBC’s average minute audience for the Stanley Cup Finals didn’t quite crack the two million mark, but it was enough to leap over other programming numbers.
Brand new gig for Shopping Bags experts
The Shopping Bags hosts will test cookbook recipes to give their viewers a taste for their money.
Astral presenting T.O.’s new street furniture today
The mayor, some Astral Media execs and the media are going over the ad-friendly prototypes, which will festoon the city for the next 20 years, this morning.
Notes from the (gaming) mediascape: Sony makes ad-friendly moves on PS3
Playstation 3 has entered the in-game advertising market, and Sony is also using the platform to distribute downloadable ad-supported video for gamers.
Identifictions applies TV series model to video games
This fall, a website based in France will aim to engage users in a sort of video game-TV series hybrid. And the rollout of the series will be multilingual.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
