IAB intros guidelines for video ads
Covering linear, non-linear and banner-like ads, the guidelines resulted from an Interactive Advertising Bureau committee composed of 145 leading media companies.
New Brunswick Tourism chooses etc.tv
The provincial department is the latest advertiser to opt for etc.tv technology, which enables TV viewers to link from 30-second commercials to long-form videos.
Universal signs on for integration with YTV’s Next Star
Corus Entertainment has taken on a music industry partner for its new summer series, and the company is pushing forward with voting by text message on more than one net this month.
Reitmans bows playful campaign for Smart Set
Microsite visitors can check out various duds, and even see them worn in different settings, at the click of a mouse. There’s also a video, desktop wallpaper and a unique song.
House returns to top five
BBM/Nielsen Top 30 – April 28-May 4
Global’s House won Monday night and took a spot in the top five, but CTV’s Grey’s Anatomy still outranked it in medi-dramas.
Home Depot tries lawn-bag-vertising
Just in time for gardening season, branded Smart Cars zipped door to door in southern Ontario to hand out recyclable lawn bags.
EcoMedia Direct intros portable recycling units
Meant for use at special events, the waste disposal bins – like the company’s other units – are designed to showcase advertising.
Next media star: Genesis-Vizeum’s Sinclair
Strategy has hunted out a new batch of stellar young professionals. Today we spotlight Doug Sinclair, broadcast supervisor at Genesis-Vizeum Canada.
Boomers ready to spend: Ipsos Reid
But they’re feeling overlooked by marketers, according to the results of a poll set to be released at today’s ‘Ink & Beyond’ CNA and CCNA conference.
CTV sets dates for Mad Men, Flashpoint
The two series have finally found their spots on the CTV schedule, which will put the much-buzzed dramas on air this summer alongside the season’s more typical mix of reality and teen fare.
Ford integrates Yahoo Answers, pop-up art
Ford of Canada is leveraging the power of Yahoo Canada’s user-generated content and the visions of Canadian artists.
CCNA, CNA to merge operations
Saying they believe integration will ‘create one strong industry voice for newspapers in Canada,’ the two organizations will put a synergistic plan into place over the next two years.
Dove staging national sleepover
Girls across Canada will be encouraged to ‘share a night of positive change’ by throwing slumber parties, then watching movies on YTV, CMT and W, plus three-minute ‘self-esteem breaks.’
OBN launches new options at Yonge-Dundas
Advertisers looking to reach people at one of Toronto’s busiest squares can buy for shorter terms with more options, and Samsung is the first to sign on.
Rare Method forms alliance with AdFarm
AdFarm’s clients in agriculture will begin to see some interactive marketing solutions from Calgary.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
