Media Contacts promotes two
Both Julia May-Charendoff and Jeffry Roach are taking on new duties at the Toronto-based agency.
CRTC nixes high-def bids
Yesterday the CRTC gave two thumbs down to bids from HDTV Networks and YES TV to launch high-definition over-the-air TV channels.
YTV orders pint-size Survivorman
The so far unskedded series will test the skills of a team of six teens for three weeks in the wilderness.
LouLou partnering with Addition Elle
The shopping magazine and the clothing chain for plus-sized women will launch a fashion collection on April 10.
Pizza Hut rebranded as Pasta Hut?
Not really. It was actually one of the most elaborate April Fool’s Day spoofs by a marketer on Monday – not to mention a clever way of introducing new pasta menu items.
Costello to host new CTV music series
An Elvis Costello-hosted talk/music series developed by the Canadian net will also air on the Sundance Channel in the US and Channel 4 in the UK.
Auto Trader drives into new markets
The brand known for connecting used car sellers with used car buyers is rolling out products for people who want to buy new.
Gordon named CHUM Radio president
The former VP/GM of CFRA, TEAM 1200, Majic 100, Bob 93.9 FM and A-Channel Ottawa succeeds Duff Roman, who will remain with the company.
Auto sector revving up radio advertising:
Media Monitors – March 24-30, 2008
Both Chevrolet and Chrysler-Jeep-Dodge made it onto the Top 10 chart this week, although Porter Airlines grabbed #1 status.
Kokanee Ranger’s life on the line
Talk about CGC. The beer brand is actually inviting consumers to vote on whether its spokes-icon should survive or be retired.
Bell signs on for mobile HBO content
Vincent Chase and the boys from Entourage, Tony Soprano, Sex and the City. . . Full-length mobile movies just weren’t enough for Bell’s content library.
CRTC okays Rogers’ acquisition of multi-language channel
Rogers Media’s proposed purchase of Vancouver-based Channel M has been given an official green light.
Primedia to sell for Tribute pubs
There’s a new team of national sales reps for the well-known line of entertainment mags.
Op-ed: Playing the specialty ratings game
Ratings info in this burgeoning sector of the TVscape is as rare as hen’s teeth. Not only do we not know how many people are usually watching Holmes on Homes, neither does Mike Holmes.
Canwest unveils May specialty series
Discovery Health and Food Network have some new shows on the way, while Slice enters May with returning faves and HGTV with marathons.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
