PMB releases Topline Report
In its 2008 report, the Print Measurement Bureau measured a record number of 114 publications.
ZenithOptimedia now gloomier about ad growth
The agency’s December estimate of a 4.1% upward spike for North America and Western Europe in 2008 has been revised downward to 3.7%.
Curling cracks the ice on records
Sweep! Sportscasters break records with championship matches, Ceeb ends CCA contract on ten-year high
GOLTV picks up German World Cup matches
Toronto’s 24-hour soccer net now has rights to air World Cup qualifying matches from Germany.
Upcoming prison series still hush hush
The ad and product-integration opps will be a real steal for a surprisingly erudite new reality series set in a hoosegow somewhere down south.
Feisty Znaimer takes aim at CBC Radio
It’s a characteristically provocative gambit by the founding Citytv mogul to draw attention to a major revamp of his own classical music stations.
Dancers get strong debut, Survivor takes a hit
BBM/Nielsen Top 30 – Mar. 17-23
CTV’s Dancing with the Stars debuted at #3, nearly cracking the two million mark, while Global’s Survivor: Micronesia lost a few hundred thousand viewers when it shifted from Thursday to Wednesday.
Post appoints digital media VP
The National Post has promoted Jonathan Harris to spearhead digital operations.
Media agency peers into crystal ball
If what M2 Universal is seeing comes to pass, there won’t be any more mergers of TV, radio and newspapers, and the commercial viability of satellite radio will stall.
Ford Fusion hits the road with The Soko
The Toronto lifestyles site is moving forward with its branded content niche sites. First up, Ford targets women with a focus on the Fusion.
APTN launches design-a-flag contest
It’s open to all Canadians aged 12-17, and the winning design will flutter atop the network’s Winnipeg headquarters.
CBC launches two new digital channels
Bold’s got sophisticated drama, music, comedy and some niche sports. Documentary is focusing on, well, docs, as well as some features and series. And there are ad and sponsorship opps on both.
Fashion ties in with MySpace Canada
Interactive and exclusive content from the magazine are integrated into the fashion-friendly community.
February web rankings released by comScore
Google rocked again this month, trouncing all other sites in terms of unique visits by Canadians.
Global skeds two May series, two nights of movies
Swingtown and Durham County are finally on the sked, while the broadcaster has got some family flick strategy planned for Wednesdays and Fridays.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
