Toronto Star bows homes website
Launched today, the new resource is designed to serve home buyers and sellers as well as owners and renters throughout the GTA.
Analysis: Survey One – 2008 BBM
Don’t let anyone tell you AM radio is dead, says David Bray, SVP, Hennessy & Bray Communications (www.hennessyandbray.com).
More to debut French edition
After more than doubling subscription projections in its first year, the English-language magazine aimed at 40+ women will be replicated for the Quebec market this fall.
CBC inviting hockey fans to chat
Just when you thought Stanley Cup aficionados couldn’t get any more engaged with the games than they already are. . .
Scripted shows, reality see growth on Thursday
BBM/Nielsen Top 30 – Mar. 24-30
Lost was missing, but that didn’t stop viewers from flocking to other Thursday-night shows. The numbers were up for CSI (which filled Lost‘s time slot) and CTV’s other scripted programming. Global’s Celebrity Apprentice and Deal or No Deal numbers saw gains too.
Ad revenue up 2.7% for Canadian newspapers
New numbers from StatsCan aren’t huge, but they’re far better here than for the same sector down south.
CBC beefing up Alberta TV news
Local and national TV news in Alberta generally, and Calgary and Edmonton in particular, will be getting ‘dramatically increased’ resources.
CKAC Sports now official broadcaster of Montreal soccer team
The French-language Corus Quebec station just inked an exclusive contract with the Montreal Impact.
XM satellite radio to air Stanley Cup playoffs
Contrary to the perception that this medium is ad-free, six minutes of advertising per hour are on offer, plus sponsorship opps to reach its 400,000+ Canadian subscribers.
Slice premiering How to Find a Husband
The 10-parter follows a 30-something TV personality who challenges herself to go on 70 dates in 50 days in search of Mr. Right.
EVENTS
CMA 2008 National Convention
May 12-14
Toronto
Among the keynote speakers will be Sylvia Reynolds, CMO of Wells Fargo, who will identify the guideposts for a new marketing era.
NBC unveils 52-week prime-time sked
Since Wednesday, NBC honchos have been hunkered down in NYC with marketers and media agencies, living up to their promise to reveal a year’s worth of programming in one fell swoop.
Family Channel launches Wii-compatible gaming competition
The commercial-free and, now, console-friendly Family Channel is charging on with an interactive engagement for kids.
Pontiac builds buzz with Catch the Vibe
GM is setting media loose with Web 2.0 tools and new cars.
HNIC reaching out to Mandarin-speaking viewers
In a first for CBC, select games of the Stanley Cup playoffs will be available in Mandarin with play-by-play by Jason Wang, who did similar duties for the 2007 Vancouver Whitecaps’ home broadcasts.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
