Canwest launches digital transmitters
Global and E! will soon start to air top shows in High Definition.
Sympatico/MSN adds Kempers to team
The Toronto office of Sympatico/MSN has a new name on the national sales side.
Op-ed: ‘China syndrome’ posing challenge for marketers
It’s a tragedy that this year’s Olympic Games are being hijacked by opposing factions. It’s also a reality marketers cannot escape.
comScore Video Metrix launches in Canada
The digital measurement company’s video service will support the growth of online video advertising.
Rogers, Shaw, CBC testify at CRTC hearings
The battle of the television biggies is raging on in the capital, showcasing various versions of Canada’s future broadcast landscape.
Cineplex adds Landmark screens to ad roster
Cineplex is growing its screen numbers in Western Canada.
Submissions invited for Canadian New Media Awards
May 5 is the deadline for submitting potential winners in the annual contest to celebrate excellence in the digital interactive industry.
Lowe’s top radio advertiser this week:
Media Monitors – March 31-April 6, 2008
While the newest big-box home and hardware chain to arrive in Canada snagged the #1 spot, Rogers ended up just behind Lowe’s at #2.
CMDC conference: The Digital Reality
How the universe has been unfolding since the advent of digital technology was discussed and debated from myriad angles at yesterday’s annual conference of the Canadian Media Directors Council.
Consumers wary of TV deregulation
As the battle of broadcasters versus cable and satellite providers got underway at CRTC hearings yesterday, a new poll reveals sharp concern among TV watchers about the outcome.
TSN.ca relaunches, celebrates traffic milestones
TSN, which has a new online look in time for the NHL playoffs, took yesterday’s relaunch announcement as an opportunity to share some traffic stats.
CRTC approves S-VOX purchase of western stations
Rogers Media is the seller of the Vancouver- and Winnipeg-based operations.
Family hits top among specialties
Bolstered by hit series including The Latest Buzz, Family Channel has become Canada’s number-one pay and specialty channel among 2+ viewers. Meanwhile, CTV scored with the Junos.
Weather Network intros mobile apps
In a North American first, the net and its French-language counterpart will offer ad-supported weather and traffic updates wherever consumers happen to be.
ZO unveils results of Touchpoints ROI Tracker
Stating that consumers had helped it to ‘uncover marketing’s Holy Grail,’ the international agency released data today from a survey about how 300,000 people in 34 countries regard 4,000+ brands.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
