Strong start for CBC’s mid-season
The Border drew 710,000 viewers to its Monday night debut – the first of several cards the network is playing this week in a bid to trump its strike-addled competitors.
Canada AM expanding to six hours, all live
Beginning Jan. 28, CTV’s venerable morning show will produce programming from 6 am-12 noon ET weekdays, so local stations across the country can join the live action between 6-9 am local time.
BBM/Nielsen Top Programs: Roundup
Normal Friday distribution of the BBM Top 30 Programs will resume on January 18. But here are some charts to ponder…
‘My-dentity management’ the next big challenge: Feldt
Today, David Feldt, managing director of the Toronto office of the digital marketing communications agency Organic, offers what he terms a ‘snapshot’ of the interactive realm circa 2008.
Corus lands Nickelodeon digital rights
Under a new agreement with MTV Networks International, Corus will manage multi-platform content for properties including the pre-school series Dora the Explorer.
TLN tells viewers to spot Sopranos characters for Bad Boy
The telelatino net has tied one of its top advertisers to The Sopranos.
Sears back as top radio advertiser: Media Monitors – Dec. 31-Jan. 6, 2008
While Sears spent its way to #1 status this week, several other brands that aren’t usually among the top 10 made spectacular climbs.
Could Oscars, upfronts be next to tank?
With the Golden Globes effectively gone from the sked, what’s next on the list of casualties if the writers’ strike continues? There’s a lot to think about when you consider a world without red carpets and upfronts, say top execs at ZenithOptimedia and OMD.
Znaimer takes over boomer-gen mag, org
Looks like mighty Moses, who has just acquired CARP, wants to do for fogies what he did for youth with the Citytv machine. At least one media strategist is hopeful that ‘we’ll have a new MuchMusic phenomenon on our hands.’
Cottonelle leaves no bottoms behind
Kimberly-Clark is rolling out its biggest non-traditional marketing campaign ever to boost its toilet paper brand.
Online video to reach critical mass in ’08: Heavy.com’s U.K.
As the year gets underway, today’s pundit – David U.K., VP/GM of the online video brand – warns marketers that the online audience is now savvy enough to recognize when an experience is sub-par – and not specifically developed branded entertainment.
BBM Snapshot: Office supply store shoppers mean business
They number 1.7 million in Canada, and are frequent Yellow Pages users.
Showcase to stream faves, bow new and returning fare
Season five of The L Word and the first three seasons of Queer as Folk will arrive on alternative screens. Meanwhile, the net is set to premiere Damages, Tittybangbang and Saxondale, and Showcase Diva’s got The Bad Girls Club.
Golden Globe Awards cancelled
No writers, no stars, no awards ceremony. The Golden Globes have been reduced to a press conference.
Nokia predicts ‘circular entertainment’ trend
The mobile marketer is pushing out a new label for the what’s next of social media, along with notes about a few other trends bound for the mainstream. Oh, and they’ve got some stats from about 9,000 consumers to back it all up.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
