CTV grabs Dexter for Sundays
The net is on a roll in picking up new shows for its current sked.
BBM/Nielsen Top Programs: Roundup
If all goes according to plan, MiC‘s weekly BBM write-ups will return on Monday. For now, take a look at these charts…
Deadline for Cause + Action Awards submissions nearing
February 1 is your last day to send strategy your case studies on brands that are making a socially responsible difference.
Sophie, jPod do well for CBC
The English redo of a popular Quebec sitcom charted in the mid-600s, following the buoyant return of Little Mosque. The adaptation of Douglas Coupland’s novel trailed, but scored CBC’s highest rating ever in 24-54.
New air dates for Murdoch Mysteries
The new batch of Victorian-era crime stories, with Yannick Bisson succeeding Peter Outerbridge as the brainiac detective, will roll out across the country later this month.
Opéra de Montréal staging hirsute promo
Free publicity will be pretty much guaranteed tomorrow, when the savvy org pumps its upcoming Barber of Seville by having the city’s coiffeur to the stars give free shaves while soloists warble Rossini.
MTV spins advertising into (toy) gold
The Canadian-conceived MTV Fauna spots and toys are grabbing attention worldwide.
Pattison Outdoors inks deal to offset billboard emissions
The billboard biggie has purchased enough renewable energy certificates to equal planting 335,790 trees or taking 672 cars off the road.
Young adults most interested in free, ad-supported downloads of TV shows: Ipsos
On the other hand, older consumers prefer free streaming. Both findings from Ipsos Insight give guidance as to how online advertisers should weight their investments.
BRC names ’08 board
David Phillips, VP of BBM Analytics, is returning as chair of the Broadcast Research Council.
Terminator series joins Idol in premieres this week
Some new programming is hitting the air on CTV, Space and A-Channel this week, including the TV take-off of the Terminator movies, a miniseries with Val Kilmer and the terminator of all terminators – the American Idol juggernaut. But Global’s got some shows too.
CBC bows Steven and Chris daily talker on Monday
Already a huge brand, the original Designer Guys are set to arrive Jan. 14 with live studio audiences, celeb interviews and features ranging from home décor to fitness, fashion, cooking, entertaining and relationships. Too bad agencies weren’t alerted to the plum opp.
CP24 bowing 5 pm newscast
When Live At 5 premieres on Jan. 14, it will be the earliest daily TV newscast in the Toronto market.
Way too early to write off virtual worlds: Joel
Mitch Joel, president of Montreal’s Twist Image, is MiC‘s final pundit in our year end/new year’s series. If you missed any of the other think pieces, check out the links at the end of this story.
Notes from the media landscape: Swiffer soliciting CGC
P&G’s Swiffer brand has launched a contest inviting consumers to post videos on YouTube featuring themselves ‘breaking up’ with outmoded cleaning techniques.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
