Social networks a boon to marketers: Braunston
Facebook and its online ilk are nothing less than ‘ready-made focus groups,’ says today’s new year’s pundit: Carat Canada communications strategist Andrew Braunston.
Promo for CBC’s MVP reaching hockey fans at the game
What better way could there be to whet appetites for an upcoming series that’s all about the lives of hockey players and their ‘desperate’ wives?
Transcontinental acquires L’Autre Voix
The weekly newspaper serves residents and businesses located in the area east of Quebec City.
Rome to air on History
The first two seasons of the award-winning series bow Jan. 14, preceded by a week of themed programming.
Wizzard devises dynamic ads for podcasts
Want to negotiate relevant ad messaging within the podosphere?
Doritos empowers Canadians to vote on Super Bowl competition
It’s a first, and so is the opportunity to actually see the resulting ad during the big game.
Nearly all major demographics now reachable online: Barbuto
Nick Barbuto, Cossette Communications’ director of digital solutions, is hoping that this year ‘we can finally say goodbye to the term ‘TV spot’ and hello to the more pliable term ‘audio/video execution.”
Notes from the media landscape: Seeding McCain potatoes
The marketer’s viral effort is blooming big time.
jPod makes play for online eyeballs
Based on Douglas Coupland’s novel, the new CBC series arrives with support from a broader ‘universe’ of links to auctions, games and a fictitious Vancouver company looking for a bigger bang for its promo buck.
Paul Merton in China to premiere on Discovery HD
Viewers will glimpse Chinese culture in high-def from the POV of a British comedian.
CTV snags Mad Men
The net is the first conventional broadcaster in the world to acquire the rights to the ’60s-era critical favourite. Will there be a feeding frenzy among advertisers?
Teletoon Retro tops digital channels
More than double the eyeballs of any other digital channel? Not bad for three months.
Traditional broadcast-buying role to change: Forster
And today’s new year’s pundit, PHD Canada president Fred Forster, is also seeing ‘a fundamental shift that amounts to a ‘media Berlin Wall.”
Tom Green to lead into Stewart, Colbert
The Daily Show and Colbert Report are joining the return to late night – without writers but with an assist on Comedy Network from a certain Ottawa comic.
Weston, Neilson awarded ParticipACTION logo
Neilson’s dairy products and Weston’s Wonder+ bread are the first consumer products to be allowed to sport the pro-fitness insignia.
