CRTC chooses Bell for Do Not Call contract
The list is set to launch at the end of September; funding will come from telemarketers who opt in.
BBM/Nielsen Top Programs: Roundup
We will resume our regular prime-time programming after this brief message from our friends at BBM Canada.
Boot looks back and forward
MiC‘s first pundit of ’08 is Sunni Boot, president/CEO of ZenithOptimedia, who predicts that ‘Continued pressure and competition for consumer share of mind will change our marketing world, our success metrics and our vocabulary.’
CTV orders two pilots
The net is pushing forward with homegrown content in the form of two series that, ahem, each wear a different uniform.
Toronto leads continent in Facebook subscribers
A new report says Hogtown is the first North American city to crack the million mark, and that uptake by Canadians doubled in the past three months.
Bravo! bows January programming
Highlights include new episodes of Dirt, more Bravo!Videos and Bravo!Fact Presents and loads of one-hour docs on Canadian artists.
Rogers top radio advertiser in final week of ’07: Media Monitors – Dec. 24-30, 2007
While Rogers’ bundled services took the #1 spot, the company’s video ops climbed to #7.
Happy Holidays from MiC
This is our last issue of 2007. We’ll be back on January 3.
CanWest gets go-ahead for Alliance Atlantis buy
The $2.3-billion deal of the year has won the CRTC’s stamp of approval.
Intelligence faces uncertain future
Media buyers remain upbeat about Chris Haddock’s beleaguered series, which closed its second season in the mid-200s – though word from the Intelligence set says there won’t be a third.
TQS troubles rattle producers, media strategist
TV producers in Quebec are lamenting the possible demise of the network, which draws audiences almost unheard of in English Canada. If it goes under, at least one major media strategist believes ad rates will go up.
Now ‘is the most exciting time there’s ever been in media and marketing’ – Jason Oke
Ah, but upon whom is today’s year-end pundit – the new director of strategic planning at Juniper Park – bestowing ‘big wet mistletoe kisses’?
Transcontinental acquires Corriere Italiano
A first for the publisher in a language other than English and French, the weekly serves the Italian community in the Montreal area.
Jewelry box auction and PM get in on buzz for World Juniors
DDB Canada’s got a jewelry box of a plan to attract young girls to hockey, while TSN’s got the prime minister asking Canadians to watch the World Juniors.
IAB releases rich media measurement guidelines
The Interactive Advertising Bureau guidelines are designed to provide Internet media companies, ad-serving organizations and rich media vendors in the US with better metrics.
