CODA gathers media clients and members for official launch
The Canadian Out-of-home Digital Association wants to lead the industry’s operators into the future. Media clients say that calls for some breakthroughs in standardization.
Undies-wearing dudes promoting Hanes
But it’s November, so the young men handing out specially wrapped issues of Metro this morning are actually sporting intimate duds as over-wear.
PALM Arnold names Gingras media VP
The media vet is leaving Cossette to join the Montreal agency.
Blitz appoints Stueckmann SVP/GM
He’s already worked closely with the Cossette division to develop the Optimum loyalty card program at Shoppers Drug Mart.
Bravo! to feature holiday-inspired shows
Live performances by Canadian musicians, plus a swing version of The Nutcracker, will dominate the net’s December programming.
Condo craze invading Second Life
A Vancouver company is enabling property developers to showcase their projects locally, globally and virtually.
ABC revamping rules for US newspapers and magazines
Canadian pubs will likely end up adopting all or some of the changes – whose goal is to streamline circulation standards and audits and provide marketers with more useful information.
L’Oreal’s De Celles new ACA chair
She says she’s ‘looking forward to (helping) ensure that the ACA continues to lead an industry that is in the grip of dramatic and exciting change.’
Will Mosque‘s message click in Quebec?
Radio-Canada is dubbing the ground-breaking series in French and will broadcast it next spring.
Sears continues reign as top radio advertiser: Media Monitors – Nov. 5-11, 2007
Sears stayed camped at #1 for the fifth week in a row, but there was a little movement in the chart’s lower spots.
Showcase to air mixed bag in December
The Trailer Park Boys and Shameless‘s Gallagher family will celebrate Christmas, while Ali G will yak with Americans.
Lavalife launches holiday gift guide for singles
And there are plenty of ad opps alongside sections such as Spicy Stocking Stuffers, Green Gifting and Secret Santa.
Vauntcom gets new moniker
Effective tomorrow, OOH purveyor Vauntcom will be known as Onsite Media Network.
Dell and Intel pair up for viral effort
An online advergame that gets users playing puzzles with Dell and Intel aims to get friends winning prizes as pairs.
IFC bowing Cock’d Gunns ‘rockumentary’ series
The worst band anyone’s ever seen tries to become rock’s next big thing in IFC’s first original series.
