Ford launches national Bluetooth campaign
To promote the rollout of SYNC, the carco’s new in-car communication system, transmitters are automatically sending messages to cell phones whenever they come in range.
Dose.ca now featured media partner on YouTube.ca
The strategic move coincides with Dose’s first anniversary of offering Canadians interactive experiences through videos, blogs and contests.
Branson teams with magician to reveal Virgin Mobile plans
No magic, really – the company’s getting into the post-paid market, doubling its mall mini-stores across Canada and staging the first Flick-Fest Music Festival in Estevan. Ad campaigns to follow.
Canadian ad spend on the rise in the next five years: CMA
And Canuck marketers are expected to be especially bullish about digital media, more than doubling 2007’s $1.4-billion spend.
Fox back-pedaling decision to cancel 24 season
Evidently hedging its bets, the US net is now saying it’s merely postponing ‘Day 7′ until the writers’ strike is over.
O&M Toronto’s Dove work wins two LIA grand prizes
Altogether, Gold and Silver went to 11 Canadian agencies at the prestigious London International Awards yesterday.
Viewers and marketers make like Cupid for TV wedding
What can only be termed a consumer-generated wedding has been in the works since August, when ET Canada invited viewers to nominate engaged couples and then vote on key elements of the nuptials.
Metropolitan hotel chain leveraging pop-star power
Upgrades and celeb-worthy perks for non-famous guests will include stays in Jay Z’s 3-storey penthouse and sessions with J. Lo’s personal trainer.
Giller broadcasts deliver for CTV
CTV is giving itself a pat on the back for its multiple airings of the much-hyped Scotiabank Giller Prize, which aired last week on its main network and specialty Bravo! following a large promotional boost.
House takes the top again
BBM/Nielsen Top 30 – Oct. 29-Nov. 4
House is back at #1 and giving Global a good hold on Tuesday night, while CTV’s Amazing Race is back on the charts – right up there with Sunday night’s Desperate Housewives.
OLN to premiere new travel reality series
Seven strangers will travel the world in Land Rovers for nearly two years to raise funds and awareness for Parkinson’s disease.
Axing of 24 no big loss here
Canadian media strategists tell MiC the action series is no longer the ratings magnet it once was – so Fox’s decision to cancel its upcoming seventh season because of the US writers’ strike won’t have much impact on marketers here.
CTC making snow look good in US blitz
DDB’s integrated campaign promoting Canada’s skiing and snowboarding opps aims to persuade winter sports enthusiasts to cross the border.
S-Vox acquiring western-based OMNIs
The Vancouver and Winnipeg channels will be added to a stable that already includes VisionTV, One and the Christian Channel.
Grey Cup countdown begins for CBC and TSN
The run-up to the Grey Cup’s return to Toronto on Nov. 25 has begun, with semi-finals kicking off this weekend on CBC. TSN has CFL Countdown, putting talent on the FAN Sports Radio Network and counting down to its takeover of Grey Cup rights next year.
