Yellow Pages adds AdWords to strategy
Yellow Pages Group is reselling Google’s AdWords as part of its local search ad offerings.
Fighting car thieves with graffiti and graphic images
Adding power-of-suggestion images to a bait car campaign is aimed at making crooks think about consequences.
CTV pushes prime time to VOD platform
On top of its broadband strategy, the net now has three new shows lined up for video-on-demand.
New digital sign tech for the right partners
Two students and a professor are looking for the right media company or OOH marketers to back their innovation.
CBC premieres hold their own
For the most part, last week was a good-news story for CBC.
Wal-Mart signs deal for narrowcasting screens
The retail giant has chosen partners for its in-store narrowcasting displays. Get ready for Wal-Mart Television.
ConAgra combining snacks and music
The deal: buy snack packs, download free tunes from Puretracks.
YTV to debut kid-created content in scripted show
Viewers can submit their own videos to iCarly‘s show-within-a-show.
CBC reworks Air Farce
CBC’s RCAF is injecting adrenaline into its upcoming 15th season by going live.
House takes the title
BBM/Nielsen Top 30 – Sept. 24-30, 2007
Global’s House is back on top, but the net’s Back To You fell below the million mark.
Diversity study warns of two-tier TV
Quebec’s film, TV and music industries have urgent recommendations for the CRTC.
Digital media exec-odus underway
Have Canadian broadcasters lost their enthusiasm for digital? Senior execs in charge of digital media at the major broadcasters are leaving faster than you can say ‘convergence.’
CMT offers country fans cut-‘n’-paste contest
A user-edited video – with footage provided – will get on-air rotation in CMT’s latest bid to get viewers voting.
Mars a hit for Discovery
The red planet opus beat expectations with its debut, bringing most viewers back for part two last Sunday despite season premieres on Global and CTV.
Treo Smartphones get in on mobile film fests
Palm’s Treo brand is getting in on film fests ‘for the time-deprived.’
