In production: Lévesque II
The sequel follows the intense 1980 campaign for sovereignty and the feud with Trudeau about repatriation of the Canadian Constitution.
What the A18-49 demo is watching
Traditionally, Monday is ‘BBM Day’ here at MiC – that’s when we’ve published the BBM/Nielsen Top 30 programs for all persons 2+. Today, we’re rolling out weekly Tuesday coverage of the Top 20 programs by market for the A18-49 demo. ‘Cause sometimes the demo makes all the difference, right?
Analysis: Find Out Whose Number is Up – BBM Survey Three 2007
The new book came out yesterday, and there were some surprises.
Taxi bows cheese campaign; Mroueh says adieu
The multi-faceted initiative is a fresh brand strategy for dairy farmers. Meanwhile, Taxi’s chief creative officer for English Canada has resigned.
Rogers signs digital deal with Hearst
Rogers Media is going to sell ad inventory for Hearst Magazines in a deal that includes a cross-promotion strategy.
2008 Olympics to boost TV to its highest ever share of world adspend: ZO
It won’t only be the athletes who’ll be jumping higher next year, according to ZenithOptimedia.
Food brands lacing up for hockey contest on CBC
Hockey Night in Canada is going after family memories, and ConAgra is getting in on the action.
Canadian-made Dove self-esteem initiatives begin global rollout
The new viral films and interactive tools will be introduced in Toronto today at the first Dove Self-Esteem Fund Summit.
Mazda launches Zoom-Zoom
The brand just got its own global mag with localized content.
National radio sales up 5.9%
Care to guess which advertising category saw a 1,105% jump in spending?
IAB introduces new standards
Agencies and online publishers now have new guidelines to follow in order to keep their focus on ‘developing great campaigns and creative, not on executional logistics.’
Global takes Tuesday, Wednesday and Thursday
BBM/Nielsen Top 30 – Sept. 17-23, 2007
Global’s Big Brother took top numbers on Tuesday. The net’s Back To You dominated Wednesday. And Survivor: China on Thursday delivered the top spot on the Top 30. With the fall season underway, the score is almost even when you count who’s got how many on this list…
Another digital head rolls at AAC
Claude Galipeau is only the latest new-media casualty.
CBS puts Low in charge of one-stop Quebec shop
Corus, Cogeco and Radio Nord are now under one umbrella for advertisers.
Media Strategy Forum a mind-expanding day
Today’s consumers are simultaneously gods and brand sluts. And those are just two of the big ideas that rocked the room yesterday.
