Three nets battle for Tuesday
BBM/Nielsen Top 30 – Oct. 1-7, 2007
Tuesday night champ House outperforms most shows with a massive lead in viewership – but the battle’s getting hotter. This week, the number of Tuesday prime-time contenders doubled.
AdAge‘s Garfield to keynote at CASSIES
A record-setting year will be celebrated at the 11th annual awards in Toronto and Montreal on November 6.
M&S builds book buzz with geocaching
The publisher is launching an innovative online hunt for the ice fox in a bid to seed interest in The Frozen Thames.
WestJet 737 circling Yonge-Dundas Square
No need to duck – the airliner is actually zooming along the surrounding video boards.
CTV launches creative agency
Marketing opps with CTV can now be accessed via the company’s new shop.
Beautiful recycling bins?
Yes – at least in Toronto’s financial district, courtesy of EcoMedia Direct and Martinrea International.
Keys to the VIP asks guys with game to vote online
The Comedy Network’s returning show pitting playa versus playa is getting interactive for its second season online.
Goodbye, StarP.M., hello mobile
The Toronto Star is stopping the presses on its daily downloadable afternoon edition – but launching a new mobile service.
Extensive campaign intros Dubai-Toronto air service
The world’s biggest remote control clicker will be just one eye-popping element of the Emirates Airline initiative.
IAB releases two ‘industry milestones’
The timely reports address both measurement of ad impressions on rich Internet applications and how best to deliver brand messages to online gamers.
Fashion partnering with Eaton Centre to celebrate 30th
The little Toronto Life supplement that grew into a glossy monthly is partying hearty and offering its fans a $30,000 shopping spree.
MTV brands weekly segment for McDonald’s
MTV Fresh is packaging the fast food giant with highlights from its top shows.
Global brings back Currents
The popular showcase of documentaries on controversial issues launches its third season this weekend.
Toronto media dominate top radio spenders chart: Media Monitors – October 1-7, 2007
The biggest bucks were spent this week by a local newspaper and three TV networks.
So You Think You Can Dance… in Canada?
That’s right. CTV’s got a homegrown version of the dance hit coming to Canucks.
