Workopolis contest winner to get free tuition
But there’s also a viral payoff for every student who submits a goofy depiction of adventures on the job – and even an ad posted on Facebook.
MTV and HP get consumers making art
Cute coloured notebook computers? That’s old news. Consumer-generated laptop art is on the way.
CBC’s Test the Nation loses some steam
The second installment of the Ceeb’s interactive show didn’t do as well as the first.
Sneeze-vertising bows on Vancouver transit
Tomorrow, Science World will roll out yet another element in its innovative ‘We can explain’ campaign for Science World.
New Sony gizmo changes songs at flick of wrist
And the company is so excited about its newest Walkman phone it’s testing its first integrated campaign.
Battles shaping up in Quebec’s fall TV season
A media buyer predicts TVA will trounce the province’s other nets in at least one slot.
Global touting Survivor: China with edible promo
A million fortune cookies are being handed out across Canada; three will bestow true good fortune.
Aeroplan intros new kind of reward
It’s touting its new music store as a Canadian first and offering a contest involving popular crooner Michael Bublé.
Boxer Media now Canadian ad rep for Forbes.com
Sales will be handled by B-Scene, the Toronto agency’s recently acquired digital and media division.
Dove’s pro-age campaign to tread the boards
In what’s got to be a first for a marketing theme, Dove’s ‘real beauty’ campaign is being turned into a stage play.
Extra Awards dole out the gold
The jury for the Canadian Newspaper Association’s 2007 Extra Awards – the best in daily newspaper advertising – have made their picks. Here’s who got what.
Slice takes on Elle Canada
The net’s Project Runway Canada is on a roll with sponsorship announcements – and they’ve finally put a name on the show’s official print partner.
Puma snagging attention during TIFF with 3-D window
But passersby can’t get the full effect unless they enter the downtown Toronto store and get branded 3-D specs.
Global wins two nights
BBM/Nielsen Top 30 – Aug. 27-Sept. 2, 2007
CTV is keeping its hold on Monday, Tuesday, Wednesday and Friday. With CBC’s Sunday night domination streak over, Global’s won two nights of the week.
Correction: CTV signs deal for TMZ series
Incorrect time slots appeared in Friday’s story ‘CTV signs deal for TMZ series’ (MiC Sept. 7/07). The TMZ series will air at 1 am on CTV and 11:30 pm on Star. Click here for the updated story.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
