If it’s good enough for George Clooney. . .
When the movie star arrives on TIFF’s red carpet tonight, it will be in the Audi of his choice – just the kind of glitzy kick-off the autoco wanted for its new R8.
CTV signs deal for TMZ series
CanWest’s new E! News daily will have to face more than CTV’s eTalk in daily celeb news coverage.
Indigo/Chapters packages UGC photobooks
The book and music retailer is getting into the game of consumer-generated content – online and (for a price) in print.
Naked Eye Magazine to serve up Canadian celebs
With plans to storm the film fest and push half a million copies across Canada, a title for media savvy boys and gals is set to make a star-studded splash.
Chocolat melting away
Rogers’ decision to axe it when consumer interest in shelter media is high comes as a big surprise to at least one media strategist.
The start of something big?
As suggested by its snappy moniker, SugarShock is an addictive blog for time-pressed readers who need their beauty fix fast.
Campbell’s bows tailgate-with-the-pros contest
And, in a CGC first for the CFL, some contestants’ postings will be aired on CBC during game broadcasts.
Shocking first-aid awareness campaign going national
So successful was the Red Cross’s first try at scaring the bejeebers out of Torontonians that it’s duplicating the consciousness-raising exercise across Canada.
Teletoon targets adults with classics on Retro
The tooncaster has announced a launch date and some strategy deets for the new Teletoon Retro channel.
Martha, Designer Guys headline CBC daytime
The syndicated Stewart show takes over for Gill Deacon, and a still-unnamed series with Sabados and Hyndman is due in January.
Near seniors – a profile of 55- to 64-year-old Canadians: BBM Media Snapshot
This cohort of consumers is 70% more likely than average Canucks to be planning to buy $40,000+ new cars.
Celebs kick off retirement-themed contest for BMO
The clever initiative is aimed at prompting Canadians to get serious about planning for their financial future.
Global going all out to tout fall sked
The CanWest-owned net is partnering with Sears and Burger King to promote its prime-time programs.
Small audiences for Comedy Legend
But the laffer is already set for a comeback next year.
Top TV spenders chart dominated by newcomers: Eloda – August 25-31, 2007
Fully half of the top-spending brands on this week’s chart were making their ’07 debuts.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
