Viewers to pick Canadian Idol songs
CTV is marking a first in online participation for the homegrown juggernaut, and the sponsors are live with branded Idol content.
The Hills scores high, After Show goes south
MTV Canada’s Dove-sponsored top series is engaging fans online, and the net’s made-in-Canada companion show is now on-air south of the border.
Mini launches virtual (branded) music label
It’s Def Mini Records, presented by Mini. Could the next big Canadian band be born of a BMW brand?
Taxi Canada launches new service, rejigs top brass
Taxi Content bows today to discover and exploit new and emerging media opps for clients in Canada and the US.
Bell ExpressVu staging Mission Impossible promo
Toronto’s ferry dock was supposed to be swarmed by ‘commandos’ on Jet Skis, a helicopter and other action-packed antics this morning in a bid to boost HD subscriptions.
ROM aims to engage museum crowds online
Going to the museum just took on a new meaning with social media savvy.
Siemens intros tomorrow’s streetcar
In a bold move for a client it won earlier this month, Publicis is whetting Torontonians’ appetite for a vehicle they may, or may not, get to ride in 2012.
Croc Hunter tribute spans two specialties
Discovery Channel and Animal Planet have something special planned to celebrate the life of Steve Irwin – one year after his death.
Flare gets a makeover
One of Rogers’ leading women’s mags is set to launch its own new look for the fall season, and is using its consumer print pub and web siblings to get the word out.
Alliance Atlantis in flux
It’s the end of an era for Alliance Atlantis Communications, once Canada’s largest production company.
New combo vodka/energy drink rolling out
Positioned as the sexiest vodka cooler so far, Mojo is headed for the dance floor assisted by instore, urban outdoor and online club kid media.
Vision Media sidewalk campaign right on the money
Bigger isn’t always better for promos. This one’s modest but precisely pinpointed.
OLN unveils travel series for summer-end and fall sked
CTVglobemedia’s Outdoor Life Network is putting globe-trotting celebrity travel challenges into prime time this fall, leading out of Travel Week and looking ahead to mid-season.
CBC wins Sunday in 10 minutes
BBM/Nielsen Top 30 – August 5-12, 2007
The pubcaster pushed other nets down the charts on Sunday night with a primetime movie. A spike in viewers for a newsy 10-minute time slot gave the net a double win.
Zoom Media bows molded billboards
And they’re deadringers for real-life jeans-clad derrieres.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
