Idol remains Canadian juggernaut
BBM/Nielsen Top 30 – July 9-15, 2007
While Global’s closest contender on this week’s chart – Big Brother – came back strong, CTV still owns the Top 5 with only two shows.
Sea change for US food industry ad strategy
More American biggies are taking the pledge.
Is that really a polar bear Manhattanites are hearing?
Yup. NYC storefronts are abuzz with sounds from Canada, including the illusion of getting up close and personal with a polar bear.
Bacardi animating global campaign with graffiti-thon
This weekend, as part of the rumco’s international initiative, graffiti artists will festoon a Toronto tavern.
Canadian Tire splurges with summer-long experiential marketing
NASCAR fans across Canada will be treated to the next best thing to actually racing.
Rising young media star: ExceleratorMedia’s Cameron
This is the tenth installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
JumpTV surges ahead with sports strategy
Toronto’s ethnic Internet TV broadcaster is paying millions for US sports properties – and then going even farther afield.
TMN announces discreetly sexy line-up
Now sans Sopranos, the Astral movie channel plans to air some nearly-as-steamy new series.
Feore to star in all-too-real Guns mini
The two-part miniseries for CBC looks behind the headlines at the bigger issue of gun violence.
Canadian Idol spawns spin-off
For those who just can’t get enough of Canadian Idol, CTV is bowing a third night online.
Media Strategy Forum announces stellar keynote speakers
A star from Starcom MediaVest will kick off the event and another, from JWT, will wind it up on September 27.
MangoMoose blitzing city streets for Malibu Rum
Ever heard of ‘poster sniping’? It’s just part of what’s being done for Malibu Rum this summer.
HGTV tops with women
The home and garden specialty net is recording a milestone by capturing the #1 spot with a key demo.
KFC keeps climbing TV spenders chart: Eloda – July 6-12, 2007
After reappearing among the top 15 two weeks ago – following an absence of several years’ duration – Kentucky Fried Chicken rose from the #12 spot to #8.
OLG now among top radio advertisers: Media Monitors – July 9-15, 2007
After seven weeks off the chart, Ontario Lottery & Gaming climbed 37 spots to #3.
