Spacing launches ‘MyToronto’ UGC ad contest
The Toronto-based mag is urging readers to do better than the ad agencies when it comes to marketing their city.
Spafax to re-brand Bell mag
Goodbye Bell TV Magazine. Hello Show Magazine and Extra.
Brand exposure opps on offer for BuskerFest
More then 350,000 people are expected at the boisterous weekend event in Toronto’s St. Lawrence Market district.
Sports, events and entertainment: Nielsen Media Research Spend Trend
Dailies are taking centre stage when it comes to ad spend for leisure pastimes.
Captivate adding suburban venues, more ad options
Digital at-work ad opps will no longer be confined to downtown elevators or standard displays.
Dove’s real beauty program expanded
First it was the body; now it’s hair that’s getting a self-esteem makeover.
Score gets ‘footy’ with more soccer
The Score has secured rights for a top English soccer league, and is set to premiere The Footy Show for lovers of the sport.
Delvinia developing Insight Engine
And it’s brought in market research vet Heidi Wilson to help articulate the strategic purpose of analytical queries and turn the results into actionable insights.
Notes From the Media Landscape: Taco Bell using consumer avatars in TV spot
In its first stab at consumer-generated advertising, the fast-food chain is breaking new ground.
China takes August on Discovery HD
In a bid to build hype for the 2008 Olympics, the net is going all out with a spotlight on China.
Ad industry legend Bilney dies
He was a well-known creative director at MacLaren, J. Walter Thompson, Vickers & Benson in Canada and McCann-Erickson in Australia.
Canpages ‘reinventing’ phone directories
And it’s offering ad opps in both the print version and its upcoming national search engine.
Sharp goes after Canadian golfers online
Sharp is targeting hardcore golfers with a new prize-packed online contest.
Op-ed: Your brand needs an immune system
The brand-busting power of a single disgruntled consumer used to be negligible. Thanks to social networking, that’s no longer true.
Rising young media star: Genesis Media’s Snell
This is the 11th installment in MiC‘s series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
