How Rogers Sports & Media is growing its slate without losing its edge

More originals, more platforms, same promise: content Canadians connect with.

Sponsored

News

Radio ad revenues topped $1.4 billion: Statscan

Ad revenues were up in private radio last year, according to new data from Statistics Canada. But the growth rate is shrinking…

News

WorldAdsTV.com builds creative collection

Wanna see Nike’s Italian Good vs. Evil spot? Bud’s classic Wazzup ad, or variations of it? A new Canadian site may have it in one or two languages.

News

Theme parks and water parks by the numbers: BBM Media Snapshot

Do roller coasters, water slides and snowboarding lead to the need for braces?

News

Fluevog tries user-generated media buys

Fluevog asks Fluevogers: If you were a shoe, which mag would you fit in?

News

Global teams with Nintendo for Canadian 5th Grader

The net’s homegrown version of the game show is set to hit the fall sked. What will Wii do?

News

L’Oréal Paris backs Project Runway Canada

The beauty sponsor has followed the successful US show to Canada.

News

iGotcha launches interactive Garage window

Window shopping just got a lot more engaging at one Montreal retailer’s patch of sidewalk.

News

Earth to Mars: Discovery is ready for take-off

In the spring, Discovery promised its fall Mars blitz would be the biggest programming event in the channel’s history. With premiere dates locked, the blitz is backed up online and in print.

News

MediaCom promotes Ploughman, Checkeris

MediaCom Canada has shuffled its cards and Canada came out on top of the deck.

News

Transcontinental buys Seaway News

Transcontinental Media has bought a young community paper in Cornwall, Ontario.

News

Space sets dates for six shows

The imagination station has unveiled time slots for Blood Ties, Kyle XY, some sci-fi fare and an old Heath Ledger series.

News

Family Guy vs. The Simpsons
BBM/Nielsen Top 30 – July 23-29, 2007

Place your bets for the Sunday 9 pm hour. Family Guy vs. The Simpsons – which of Global’s animated hits got more viewers, one week to the next?

News

Career search and training: Nielsen Media Research Spend Trend

Dailies are teacher’s pet.

News

DDB begets Web 2.0-concept Radar DDB

Aiming to ‘revolutionize the traditional agency model,’ DDB Canada has launched what it considers a unique social media marketing catalyst.

News

Hilroy going all out with back-to-school marketing

The Canadian manufacturer has launched its first website and lined up eye-catching TV opps.