Shutterbugs prolific in more ways than one: BBM Media Snapshot
Camera-loving Canucks are 2.2 times more likely to be visited by the stork.
Another comeback for McDonald’s: Media Monitors – March 12-18 2007
McDonald’s is lovin’ radio.
Should Pam go on date with her ex?
Intensely integrated McDonald’s campaign takes recruitment efforts to new level.
Massive gaming site inks Canadian rep deal, adds online ad network
Who ya gonna call if you wanna reach 34 million gamers?
Rogers ties reunions to Breakfast Television
The tried-and-true morning show shtick of surprising winners with calls to their homes is getting a twist.
McDonald’s back in top spot ranking: Eloda March 9-15, 2007
The Golden Arches returns to the top 15.
Toronto Sun boosts new media opps
The newspaper is gung ho about developing convergence initiatives with marketers.
On the MiC with: C Squared’s Charlie Crowe
Which country is leading the pack when it comes to media innovation? Hint, hockey and donuts are among its cultural icons.
Worst Handyman has best engagement tools
Discovery Channel Canada adds interactivity, eco-efforts and cause support to Canada’s Worst Handyman 2.
Quirky Gatorade spots go inside hockey star – literally
What happens in the mind and body of the NHL’s Sidney Crosby when he’s going for a goal?
Astral links brands with fans via consumer products
Now it’s all revved up to hook brands up with shows and entice niche demos with licensed merch.
Text messaging triples in Canada
Can you guess how many millions per day we’re up to?
Canadian edition of More debuts next week
If our version of the mag for 40+ females matches the US edition’s success, it should be a honey pot for Canadian marketers.
Virgin Fest gears up for year two
And chances for another marketers mash-up this summer are good.
Are you smarter than a CanWest speller?
Spelling bees. Good fun for kids, parents, teachers and, now, telcos. Telus wants in on the word games for CanWest’s national contest.
