Lost returns to 1.58 million
The long-awaited return of Lost to CTV failed to topple the numbers enjoyed by CSI: New York, American Idol, and CTV Evening News last Wednesday. Critics to the south are saying the series is losing steam, but it still earned more Canadian viewers than Global’s Bones.
Astral Media Plus adds Hébert
The newly-named Innovation and Str@tegy department at Montreal’s Astral Media Plus works on custom projects that don’t fall in the ’30-second spot’ category. Now, there’s a new director at the helm.
Kangaroo inks NASCAR deal with Sprint-Nextel, offers more brand opps
Merely watching a sports event in the stadium is so 20th century. Now well-heeled fans can enhance the experience with hand-held devices that receive live broadcast feeds and behind-the-scenes action – plus sponsors’ content.
Bell backs clay faces and French humour
The claymation clips Teteaclaques.tv are already drawing millions of online comedy seekers in Quebec. Now Bell Canada wants to introduce the French-language phenomenon across the country on multiple platforms, from mobile to TV.
MiC‘s K.I.S.S. Pick: bus stop TV
It took the Discovery Channel to, well, discover one of the few captive audience sectors that hadn’t been addressed until now.
TV still rules kids’ media habits
The tube still rules. An annual survey conducted by the Solutions Research Group reports that kids are spending more time watching television than going online.
Canadian snowboarders off and on the slopes: BBM Media Snapshot
Appropriately enough in the frozen north, 2.1 million Canadians–or 8 percent of the population–snowboard. Any guesses as to which beer they prefer?
Events
Magazines Canada: Best on Page
March 1
Toronto
Celebrating excellent magazine advertising around the world, and featuring an exhibition of 150+ international award winners, Magazines Canada’s Best on Page will be open to the agency and magazine creative communities. Attendance is free, but RSVPs are expected, until Feb. 26, at www.magazinescanada.ca.
CTV nets treasure with Burnett’s Pirate Master
Pirates. The latest trend in adventure entertainment. It was only a matter of time before Mark Burnett seized the opportunity. The search for hidden treasure is coming to Canadian television, but will the marketing opportunities cross platforms? Not in this deal…
Suitcases of cash top the charts in Quebec
If the early ratings for TVA’s version of Deal or No Deal are any indication, Quebecers are just as fascinated with models, briefcases and blind luck as everyone else. Here’s a look at Le Banquier, which hit BBM/Nielsen’s #1 spot with its premiere on Jan. 24.
Soup’s on as Baxters launches its biggest campaign in 139 years
Serendipitously coinciding with the current cold snap in its target markets, the venerable Scottish comestibles purveyor is taking a multimedia fling.
Carat’s Verklin to head Media Lions jury
Get ready to be judged.
Tweens hijack magazine in new sitcom for Family Channel
The Family Channel has commissioned Toronto prodco Decode Entertainment to shoot a new tween sitcom by the director of Everybody Loves Raymond and The Drew Carey Show.
Quartet of advertisers bombarded radio: Media Monitors – Jan. 29-Feb. 4, 2007
Pizza Pizza, Ontario Lottery, Bell Wireless, LCBO and Global TV amp up their radio spend.
Harper Collins debuts book soundtrack
Harper Collins has come up with, shall we say, a novel strategy for marketing Vikram Chandra’s epic Sacred Games.
