Global TV does radio: Media Monitors – Jan. 15-21
Global TV just made another top 10 list, this time as an advertiser.
Céline MOW in production
First it was Shania, now Céline is getting a turn. Biopic Céline, based on the life of singer Céline Dion, has a green light from CBC and will air next year.
Scotiabank launches novel rewards program, nabs naming rights for Cineplex theatres
Rechristening Cineplex facilities in Toronto, Montreal, Calgary and Edmonton as Scotiabank theatres is only part of a deal being touted as the first-ever movie-themed debit card and rewards program launched by a Canadian bank.
Project Apollo set for expansion
The mission by Arbitron and VNU to revolutionize audience targeting and measurement south of the border is entering its second phase in 2007 – with major clout from the biggest marketers and media spenders in North America.
They put ads where?
And now … wristvertising – turning consumers into walking or, even better, dancing billboards. That’s the concept a US-based entrepreneur recently launched at a network of trendy clubs. And now wristband advertising is catching the eyes of the beautiful people cavorting in Utah.
Lionsgate and Habbo to let teens decide which animated movies get made
Talk about letting the market decide. Habbo World’s multi-dimensional virtual community is being invited to vote on which of ten animated shorts will end up on screen.
Gesture-based ad network set to grow
Interactive mall floors across Canada was one of InTouch Media Group’s mandates for 2007. Now, Titan Worldwide is signing on for expansion efforts in gesture-based interactive advertising…
Angus Reid serves up online consumer access
For times when you just can’t wait for poll results, the authoritative market research firm has added the next logical evolution in opinion-seeking. Marketers can now get strategic insights directly from online panelists.
UrbanTraveller.com to advise trippers what’s on in their destinations
As of mid-February, people planning trips to major Canadian cities will have a one-stop site for checking which cultural events will be happening during their stays. And advertisers will have the option of a full urban media buy.
Deal or No Deal comes to Canada:
starring Pontiac, Rogers, Sunquest… oh yeah, and Howie Mandel
The integration details for Global’s Canadian edition of Deal or No Deal, unveiled by CanWest MediaWorks yesterday, are a mouth-watering combination for any multiplatform-minded marketer’s diet. Now officially backed by Pontiac, Rogers and Sunquest, Global’s throwing everything it’s got into showing what’s possible when you’ve got the perfect recipe for audience engagement on-screen, in the audience, and in your living room – right after the Super Bowl.
Youth brand Heavy.com launches Canadian division
The popular NYC-based interactive broadband destination – home of such faves as Behind the Music That Sucks, The Massive Mating Game and Tourette’s Cowboy – is hopping over the border to add an engaging and measurable marketing platform aimed at Canadian males 18-34.
The Hour serves up Doritos with Brit Awards
Does George Stroumboulopoulos have a taste for Doritos? No matter, ’cause the folks at CBC Television like the cheesy chip brand. The Hour‘s upcoming coverage of the 2007 Brit Awards is brought to you by Doritos and pumped up by HMV.
Global TV evidently enjoying spotlight, judging by its performance on Eloda’s list of Top TV advertisers Jan. 15-21, 2007
From 23rd spot the previous week, Global TV zoomed to #8 – garnering even more attention than it’s been paid lately in the headlines. Meanwhile, OLG and Sears held onto the top two spots.
Cratevertising drives multi-geared Volvo repositioning
Volvo’s Canadian extension of its C30 hatchback campaign is about more than ‘thinking outside the box.’ It’s about getting their new target demo to think about what’s inside the box.
2006 went out with strong marketing spend: ICA/Canada Post survey
Marketing budgets were boosted in all categories in Q4, adding up to the strongest marketing spend growth recorded since the survey began in 2003, and signaling buoyant growth in ’07.
