Mentholatum hands Gaggi expanded role
After handling media planning and buying for Mentholatum’s Canadian brands for the past two years, Toronto’s Gaggi Media Communications’ role has been expanded to include the client’s heritage brands as well.
BBM Media Snapshot: home healthcare product
Just one point to ponder about these 4 million folks is that they’re twice as likely to have pet insurance as average Canadians…
Dysfunctional dating satire bows Valentine’s Day
The New York Times calls it ‘an icy-dry satire laced with moments of farce and inspired lunacy.’ Alliance Atlantis’ Showcase originally planned to bring Lovespring International to Canada for January, but the premiere date was pushed forward to Valentine’s Day. Targeting those who are down on their love lives and inclined to kill Cupid?
Mobile projection billboards get Bluetooth connectivity
The Toronto company that was first to turn storefront windows into giant, transparent ads is now projecting virtual billboards wherever a client wishes. Optiadmedia is also ready to send messages to nearby Bluetooth-enabled devices and report to clients how many consumers opt to respond.
Yahoo Canada to unveil revamped search features
Its code name is ‘Project Panama.’ But industry insiders will soon get a sneak peek at the re-launch of Yahoo Canada’s new search engine protocol.
Handheld story-sharing the next user-gen trend?
Take a look around any busy subway or streetcar, and chances are you’ll see one person reading a book and another looking at a mobile screen. Wattpad is betting both types can find something interesting from its new story-sharing service.
SRC on La Job; TVA gets real
Montreal: As Quebec’s networks roll out their winter schedules this month, Radio-Canada continues its fight to attract viewers with a host of new programs, while TVA takes few risks.
Baby Squad hits Canadian moms
Baby brand marketers should take note of the British parenting show set to premiere on Discovery Health Channel next month. But don’t just see it as another advertising opportunity. See it as a case study in brand integration, starting with creation.
Virgin puts incentive into user-generated mobile content
Virgin Mobile is getting into the user-generated content arena by giving customers the power to express themselves on Studio V. And there’s a built-in incentive for making content that’s good enough to go viral.
Canada unlikely to follow US lead in TV audience measurement
For the US, a day is going to be defined as 27 hours by Nielsen Media Research. But north of the border – as discussed at yesterday’s CARF workshop – we’re sticking with the status quo until a better, strictly Canuck-tailored solution is worked out.
American Idol starts off on a high note
The brand has earned its moniker as the juggernaut of television south of the border, and CTV has started the sixth season’s Tuesday and Wednesday night double sweep with a record-breaking premiere.
Figure skating fans finally get to judge
Figure skating can be a controversial sport, like any, when it comes down to the tough calls. For the first time this year, viewers at home can go online and vote for their favourites from the 2007 BMO Canadian Championship. And the best of the best, according to fans, gets shown during the final broadcast.
Gesca Digital joins Torstar-owned Olive network
Torstar Digital’s Olive Canada Network is now a truly national and bilingual service for Canada’s online advertisers. The company partnered with Gesca Digital’s French language websites – bumping its national reach up to 60% of online Canadians.
Is Google about to revolutionize billboards?
Tech writers down south are speculating that amping up billboard advertising – the same way it changed online ads – is the ultimate aim of Google’s recent patent application for a new kind of digital advertising display – touting products that are in stock at stores located just minutes away from any given consumer. But Google isn’t saying much yet.
Bell Spirit of the Game builds Olympic buzz
TSN and Bell Canada are putting the spotlight on amateur sports, giving the small guys and up-and-comers a chance to showcase their dedication on TV. The marketing deal includes naming rights and multi-platform perks, and it only makes sense to build the buzz for 2010.
