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SMS plus IVR spawns mobile horror campaign
To create buzz for the premiere of horror flick Black Christmas, Impact Mobile leveraged the latest IVR techniques and launched one of the best planned viral campaigns to date.
Fox winds down The OC
By late February, the steamy teen shenanigans of The OC will be strictly a thing of the past.
Auto sector, Rogers & Canadian Tire climbed: Eloda Top 15
During the holidays, GM, Nissan and Daimler Chrysler stepped up their spot volume. Meanwhile, Canadian Tire made it into the top 15 after an absence, and P&G stood pat at #1. See who else made moves in Montreal-based Eloda’s online TV ad tracking grid (www.eloda.com).
Trio of radio advertisers zooms back: Media Monitors Spot 10
After absences from the list of the top 15 radio advertisers, Sleep Country Canada soared back, and Nissan and Black’s also increased their spot volume.
UK’s Man’s Work finds home at OLN
The CTVglobemedia-owned net hopes to get an audience with a Brit bound for everything from diving into a lake from a helicopter (instead of a morning shower) to taking down coke dealers and playing with guns.
Massive Rome campaign builds buzz for empire everywhere
The second season of HBO’s Rome won’t be news to Canadian audiences when it actually hits the air on Jan. 14. But with a promo campaign hitting all bases and running live chariots down Bay Street, The Movie Network is throwing everything it has into building buzz for that premiere.
EMI Music Canada pushes k-os with new mobile game
Want k-os to DJ at your virtual club? EMI Music Canada can hook that up in a new mobile game built with San Mateo, California- based game developer Digital Chocolate.
Ad community supports NABS with hilarious calendar
Humour definitely begins at home when your home base is an ad agency replete with geniuses at tickling funny bones. So when some of the industry’s funniest pros decided to produce a calendar as their annual contribution to NABS, they came up with a doozy that recreates posters from recent movies.
Christmas as a brand – sorely in need of refreshing?
If you think about it, Christmas is actually one of the oldest brands. Edmonton-based ad agency Red Communications did think about it, and came up with some amusing ideas for refreshing the aging brand, especially to appeal to tech-savvy youths.
Carat Fusion baking virtual cookies to aid kids
Rather than sending out a cheery holiday greeting, Carat Fusion is virally inviting folks to design virtual gingerbread cookies on its website. Then the agency will donate a dollar per cyber munchy to Save the Children.
MIJO takes on pre-clearance for natural health product ads
Now that Health Canada will no longer endorse consumer advertising pre-clearance agencies for natural health products, Toronto-based MIJO has added that service.
Who’s spending what on winter fitness and diet: Nielsen Media Research Spend Trend
Canadians seem to put the emphasis on weight loss as they get themselves in shape for holiday indulgences and the gastronomical pleasures of the season. Daily newspapers and TV pretty much share the wealth in this category, and get the bulk of the dollars spent by marketers of weight loss, fitness and winter sports products and services.
Alliance Atlantis taking its enviable assets to market
Alliance Atlantis’ statement this morning that it is ‘exploring strategic initiatives’ added up to a terse 144 words. But it was enough to lob a bombshell into the Canadian media and business landscapes.
Yahoo! Music Canada lures traffic with judging power
Are the days of tuning in for live performances and celebrity carpet walks coming to an end in the history of music video awards? Maybe, or maybe not. Yahoo! Music Canada’s putting the power in the hands of the people for doling out the honours, though, and putting the red carpet, so to speak, online.
Programming Profile: The Score bets on b-ball growth
Score Media is heading into the New Year with plans for its first fully multiplatform sponsorship deal, following its pick-up of NCAA basketball championship exclusive rights. It’s been a good year for the net in terms of program acquisitions, and the future looks bright too.
