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Disney plays ambassador to waft snowbirds across border
The spectre of stricter passport control at the Canadian/US border has prompted Disney to don diplomatic duds and educate Canadians about new travel requirements to the US.
Volt Media casts net on Atlantic students
After only four months since its start-up, digital signage network Volt Media has secured high traffic sites at all major universities in Halifax and one in New Brunswick. It’s all part of the company’s aim to dominate digital OOH in Atlantic Canada’s youth/student market.
Sponsorship Marketing Council calls for award entries
The deadline for submissions for the third annual Sponsorship Marketing Awards is Feb. 28, and two new categories have been added. Winners will be announced on Apr. 23.
APTN promotes one, hires one
APTN has promoted Peter Strutt to be the net’s new director of programming and hired Sky Bridges as director of marketing.
Events
Staying Tuned 2007: Back to the Future of Audience Measurement
Jan. 23
Toronto
Organized and presented by BBM Canada and NADbank, the conference will focus on the latest theories and practices regarding audience measurement. Keynote speaker will be futurist/media commentator Richard Worzel, author of Who Owns Tomorrow? and 7 Secrets for the Future of Business. Other speakers include: Arbitron’s Joan FitzGerald, Arbitron, TNS’ George Shababb, the International Newspaper Marketing Association’s Earl J. Wilkinson and, from Toronto, Youthography’s Mike Farrell, D-Code’s Robert Barnard, Hay Research’s Alastair Hay and TNS Canadian Facts’ Gary Halpenny.
RMB Crystal Awards
March 9
Toronto
Advertisers, radio creatives and producers will be entertained by comedian Tim Steeves at this year’s RMB Crystal Awards gala, Canada’s primary celebration of the best radio creative in the country and a highlight of Canadian Music Week. Currently a staff writer for CBC’s Rick Mercer Report, Steeves has also written for several seasons of the Ceeb’s This Hour has 22 Minutes.
Little Mosque nets 2.1 million viewers
The CBC’s massive efforts to promote Tuesday’s premiere of the homegrown comedy Little Mosque on the Prairie have paid off. The pubcaster reports that more than two million viewers tuned in – even if, for some, it was only to see what all the hype was about.
CTV reigns, Global suffers, and CBC edges in
BBM/Nielsen Top 30 – Dec. 25-31, 2006
It’s not surprising to see a little bit of change on BBM/Nielsen’s weekly AMA rankings for the week of Christmas Day to New Year’s Eve. CTV is still dominating the top spot with CSI. But the holiday season saw rival net Global lose several spots in the top 10. Only Global’s Bones edged in at #8. And for the first time in a long time, if ever, the CBC took four spots of the top 10, with its sponsor-laden HNIC edging in at #3.
RRSP season: Nielsen Media Research Spend Trend
RRSP time has rolled around again. It’s anybody’s guess where RRSP marketers will spend their ad bucks this year. But we’ve got the scoop on what they did in ’06 – the lion’s share went to dailies.
Vampires, werewolves and demons from Space
Space is topping up its Sunday night line-up with The Dresden Files later this month, hoping viewers will take interest in solving supernatural crimes.
Hockey Night in Canada sponsors get Italian extension
One game from CBC’s Hockey Night in Canada will be available in Italian this year due to a simulcasting deal with specialty channel TLN Telelatino. But the simulcast will give more than hockey to Italian-speaking fans in Canada. Major sponsors of CBC’s HNIC broadcasts will get ‘extended exposure’ as a result of the simulcast.
AAC confirms CanWest is wooer; media pundits weigh in
The worst-kept secret in the Canadian broadcasting world is finally out of the bag. But media strategists are wondering this: Will the impending deal create too many 500-pound gorillas at their bargaining tables?
Apple TV and iPhone rock media world
Anything you want, wherever you want it. With the unveiling of Apple TV and the new iPhone yesterday, Apple CEO Steve Jobs has moved for a bigger piece of the media world, at least that part of it that’s under consumer control.
Alternate Reality Games drive consumers into brands’ worlds
Imagine having millions of consumers worldwide live, breathe and even become obsessed with one of your ad efforts for weeks at a time. That’s the goal of a new alternate reality game that wowed even the sophisticated techies attending this week’s Consumer Electronics Show.
New Mandarin show has opps for brand roles
A new drama that will debut on Rogers OMNI Television’s fall schedule is set to begin production in Toronto next month, and the producer says there’s room in the script for marketers looking to put a Mandarin spin on their brands.
Global TV soars up, up and away among radio advertisers: Media Monitors Spot 10
Zooming from #479 to #9 in a single bound, Global TV stood out among the list of the top 15 radio advertisers. Meanwhile, alcohol purveyor Lakeport also appeared out of nowhere, as did SellOffVacations.com. Even McDonald’s upped its presence, zooming from #88 to #10.
