CBC’s Grey Cup Sunday #2
BBM/NMR Top 30 – Nov. 13-19, 2006
Almost 3 million football fans tipped the AMA scales on BBM/NMR’s Top 30 rankings for the week of Nov.13-19, putting CBC’s Grey Cup Sunday in second place. CTV’s C.S.I. reclaimed its title at #1, while Global’s one-time November champ, House, fell back to fourth spot. House has, however, kept its lead on CTV’s Desperate Housewives for the second straight week.
Marrying live ‘urban skiers’ to an ad campaign
Want your street stunt to get ink or fill air? Stage it in front of major media. It’s an old idea, but it can still produce enviable results.
Media Dimensions lands Yamaha Motor Canada account
Until now, Yamaha Motor Canada has kept all media chores in-house team. But Diane Webb, president of Media Dimensions, tells MiC that she recently made a successful pitch for her Toronto agency to do the media planning and buying for Yamaha’s trade and specialty media initiatives.
Rethink ousts Taxi
as strategy‘s Agency of the Year
No money? No problem. Substituting creativity and resourcefulness for big bucks with its admirable ‘ratvertising’ viral ploy helped Rethink cart off strategy‘s Agency of the Year Gold at last night’s gala. Now that’s ROI. Bowing in for the first time: strategy‘s B!G Awards. Created to recognize agency work that goes beyond advertising, they also honour exemplary results, which is why Sid Lee snagged inaugural B!G gold – the agency’s first award under its new identity.
Fee for carriage: Cable cos vs. broadcasters
Are Global, CTV and CBC worth an extra $5 to cable subscribers? Some broadcasters think so. Some cable companies don’t. Whether the fee goes towards more HDTV content or more Canadian programming, viewers don’t seem to like the idea.
New series kicks off Diet D-Day
Diet and health product marketers, take note. Your wares might just end up under the microscope when W Network declares Jan. 1st ‘Diet D-Day.’ For the rest of you – if women are your target, take notes.
CHUM Radio has new president
Toronto-based CHUM Radio has named its first-ever president – veteran radio broadcaster Paul Ski. Formerly EVP radio for CHUM, Ski has worked in many areas of management at CHUM over the past 30 years, ever since joining CFRA Ottawa in 1972.
New sponsorship division for S.L. Feldman
The S.L. Feldman & Associates Sponsorship Group has been launched by Toronto-based S.L. Feldman & Associates (SLFA), which marks its 35th anniversary this year. The new group replaces Artist + Music Marketing, the division that has worked with many corporate clients and a roster of prominent popular musicians, including Canadians Bryan Adams, Avril Lavigne, Diana Krall and Nelly Furtado. Nathalie Cook is now VP corporate partnerships.
Who buys more wristwatches – men or women?
Ever wonder which gender is more concerned about keeping accurate time? Check it out.
As CGM revs up, anybody
can get in on the act(s)
Consumer-generated media is taking a quantum leap thanks to American Express – which is inviting all and sundry to post their own stories in the online versions of magazines, and even virtually interact with a celebrity comedian.
Pushing forward with buzz-building broadband strategy
Miss an episode of Studio 60? Stream it. Wondering what happened in the last four Smith episodes, before CBS yanked its US broadcast? Canadians can get it online. CTV’s marking the first multi-program broadband deal with Warner Bros.
Look out Wal-Mart, here comes the Ceeb
Well, the CBC may not exactly be out to put a dent in Wal-Mart. But the pubcaster has taken five small steps closer to becoming a pubclothier – and profits, of course, go back into programming.
TV’s got cures for cold & flu season:
Nielsen Media Research Spend Trend
It may be cold outside, but TV is hot. Just grab the remote to find everything you need to soothe the aches and pains, sniffles and sneezes of cold and flu season. Total spending in this category more than doubled between 2002 and 2005, with all but about 10% each year put into TV.
Events
CARF OOH Workshop
December 5, 2006
Toronto
The Canadian Advertising Research Foundation’s half-day workshop will explore what’s new in OOH research and whether the medium is a key tool for targeting consumers. Speakers include: Rosanne Caron, president, Outdoor Marketing Association of Canada; Cathy Collier, VP/media director; Cossette Media; Pete Doe, VP analytics and modeling, Nielsen Media Research U.S.; Mary Falbo, VP business development, Pattison Outdoor; and Hellen Thompson, GM, Canadian Outdoor Measurement Bureau.
CBC and TSN join interactive roster
The two broadcasters are moving in on Bell ExpressVu subscribers in pursuit of the holy grail of programming – give customers what they want to see, when they want to see it, in a fully-interactive and on-demand environment.
