You may call today Wednesday – Durex has another name for it
A saucy integrated campaign on behalf of Durex is generating enthusiasm for the concept of dubbing Wednesdays ‘Durex Hump Day’ in English and, in French, ‘Cinq a sexe.’
Schedules: A thing of the past thanks to podcasts?
With four of iTunes Top 20 podcasts in Canada coming from CBC’s programming earlier this week, CBC has put out a call for sponsors on all but one of its podcasts.
Corus to offer free music downloads
Corus is adding to its portfolio and letting advertisers in on the digital action while getting into the virtual storefront biz.
Broadband in Canada growing twice as fast as in US
The keynote speaker at Toronto’s ‘Now Playing’ seminar on online advertising aims to ease the fears that some media buyers still have about the digital world of options, a world where AOL.ca‘s own video player has seen a 400% growth in usage over the past three months.
Telelatino to launch 100% Hispanic channel
It’s a first in Canada, and judging by the growing number of Spanish-speaking Canadians, there’s an audience ready for it.
Ad spends show upward avalanche – Media Monitors Spot 10 – Oct. 30-Nov. 5, 2006
Global TV’s jump from #20 to #1 is impressive. But check out Rogers Yahoo! Hi-Speed’s zoom from #101 to #8. Even that was outdone by Speedy Glass, which leapt from #516 to #2.
Canuck kids get own interactive radio station
With Boomboxbaby.ca, Corus Radio has scored a first in Canada – broadband radio for teens and by teens.
YTV gives Hasbro star turn on Saturday morning block
YTV’s bid to control Saturday mornings by luring in kids aged 8-11 with Crunch has attracted a fitting sponsor in Hasbro. A new contest hypes Hasbro’s Tiger Electronics media player for kids. YTV’s Saturday morning host will host will even show you how it works.
United Church launches virtual coffee house
WonderCafe.ca, a ‘let’s talk’ website aimed at engaging Canadians 30-45, launches today with a boost from cheeky, made-you-look ads in national lifestyle magazines.
CTV unleashes broadband strategy to keep Degrassi relevant with cyber audiences
Degrassi is growing up – not just as a series, but as a brand. At 25, the Degrassi name continues to draw in viewers, and CTV is hoping to keep the numbers strong with a multiplatform approach.
Canadians score at London International Awards
Leo Burnett Toronto snagged two of the 127 wins from 80 countries, as did Vancouver’s Rethink, while Toronto’s ZiG and TAXI Canada each won one.
Volatility galore – Eloda ad analysis Oct. 27-Nov. 2, 2006
P&G and GM stood pat in the top two spots. But General Mills, Hasbro, Kraft and Rogers dropped off the list, and Alliance Atlantis Vivafilm, GlaxoSmithKline and Ontario Lottery and Gaming reappeared after absences.
MuchMusic tells fans, ‘Show Me Yours’
So far, all we see are zombies, pumpkin-babies and other weird Halloween leftovers. But MuchMusic.com has opened the doors to fan-generated content.
Habbo Home pages going DIY
Habbo’s 7 million-plus global users – who include a growing number of brands such as Sprite and Universal Music – will now be able to design and customize their own home pages.
Xbox pits Kenny against You, and Incubus too
Showcase’s Kenny Vs. Spenny gets gamers engaged on Microsoft’s Xbox 360, and the platform’s playing along with the music industry too.
