BBM TV Top 30 for July 24-30, 2006
News too grim, entertainment captures most top spots – BBM TV Top 30 for July 24-30, 2006
Maybe it’s because the news is too grim, maybe it’s just the prevailing summer mood, but entertainment shows nabbed five of the six top spots last week. For a list of the top 30 TV shows for the week of July 24-30, 2006, according to BBM, please click the links below:
CHUM partners with MobiTV to add four new channels
Four of CHUM’s music and entertainment channels have been added to the MobiTV Canada line-up. Aimed at mobile television viewers who are interested in compelling, bite-sized content such as music videos and entertainment news, the channels whose programming is going mobile are: MuchMusic, Star!: Canada, MuchVibe and MuchMoreRetro.
The addition of the CHUM properties for MobiTV Canada follows the launch of other key programming content earlier this summer: The Learning Channel, Toonworld TV Classics, FOX Sports, Comedy Time, MAXX Sports, MAXX LOOK and SPEED Channel were made available to viewers in May and June of this year. This now brings the total number of channels to 22, ranging from news, sports and weather to premier music and entertainment content, available on 16 handsets on the three major carriers in Canada.
CAB asks CRTC not to rubber-stamp Bell’s carriage of satellite radio
The Canadian Association of Broadcasters has filed an intervention to Bell Canada’s application to the CRTC to carry satellite subscription radio. CAB stated that, while it ‘does not oppose the application by Bell in principle, the application raises a number of matters that need to be addressed by the Commission before authorizing the distribution of subscription radio services by Bell or by broadcasting distribution undertakings (BDUs) in general.’
In particular, CAB noted that ‘this new method of distribution will change the underlying business plans of the satellite radio undertakings, and that if a BDU is to distribute these sorts of services, they must provide a majority of Canadian audio programming channels.’ CAB also expressed concern about the challenge to traditional radio programming.
Wild on Media appointed sales agent for E.B. Games in-store promotions
Toronto-based Wild on Media has become the Canadian sales agent for E.B. Games, a leading worldwide gaming retailer. The deal covers 261 retail stores across Canada and includes video gaming on in-store screens and other promotional opportunities such as sampling, couponing and bag printing. E.B. Games cites 66 million customer visits annually, 62% males 18-34.
Well known for its giant skymurals, Wild on Media recently concluded an ambitious project to promote the release of Superman Returns, for which helicopters towed 8,500 sq-ft banners over Montreal, Toronto, Vancouver and Calgary during major festivals including Canada Day, the Toronto Grand Prix and the Calgary Stampede.
PMB releases annual medical media study
Aimed at providing advertisers, agencies and publishers with up-to-date information on the readership of major Canadian medical publications, the Print Measurement Bureau’s annual Medical Media Study (MMS 2006) was released this week. PMB used a national random sample of 3,000 physicians and examined more than 30 medical publications directed to GP’s and physicians in several medical specialties. For the first time, the publications include National Review of Medicine and Magazine Santé inc.
The complete study, which achieves an exceptionally high level response rate of over 45% among Canadian physicians, is available to PMB members.
GM and BGM tumble, Effem Foods soars – Eloda ad analysis for July 21-27, 2006
P&G dominated once again, but Effem Foods soared from 12th spot last week to number 2, while Bell Globemedia tumbled from 5th place to 12th and GM went from number 3 to number 13. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid. Check out others topping the charts and which brands had the most new spots.
GM and Rogers Home Phone tops, but CNE hits third spot: Media Monitors for July 24-30, 2006
GM and Rogers Home Phone took the top two spots again, but the Canadian National Exhibition bumped the Ontario Lottery off the list and Toronto Hydro zoomed from number 33 to number 9. Check out others topping the radio charts for the week of July 24-30, 2006.
Genesis Media still Heinz’s media AOR
After last week’s widespread coverage of its naming of John St as its new creative AOR, Heinz Canada has been fielding a lot of queries about whether it also switched media AORs. The answer is no. Genesis Media is still on board.
APTN nabs host broadcaster status for Winter Games, adds national news streaming
As the Aboriginal Peoples Television Network (APTN) released its fall schedule this week, it also boasted a couple of coups: being named host broadcaster of the 2007 Canada Winter Games, and adding ‘coast to coast to coast’ streaming of its three daily newscasts. Total visits to the net’s website had already topped 500,000 before live streaming news was added in June.
One-third more high-profile movies will air in the coming season than last year, delivering on average 43,000 adults 18+ and 21,000 adults 25-54. ‘By the way,’ points out Mike Peterkin, APTN’s DR sales and business development, ‘the average age of Aboriginal Peoples is 25 compared to 38 for other Canadians.’
CBC’s ‘shocking docs’ series kicks off tonight
Talk about alternative viewing choices. Throughout August, CBC Newsworld is airing 14 Passionate Eye documentaries that are all billed as potentially shocking. Included are tonight’s The Big V, a look at men and women who choose celibacy, new looks at the world’s first atomic attack on Hiroshima and the HIV/AIDS epidemic, as well as a doc about Prince Harry’s work with orphans in Lesotho (both timed to coincide with the International AIDS Conference that kicks off in Toronto Aug. 13). Also in the series are Frankensteer, an examination of the factors that are producing bovine diseases, Runaway Grooms and New Orleans: Anatomy of a Disaster.
Events
Aug. 7-10
Search Engine Strategies
San Jose, CA
www.searchenginestrategies.com
Touted as the largest international gathering of search engine marketers and companies working in this sector.
Sept. 20-22
INMA 35th Annual Europe Conference
Barcelona
www.inma.org
The International Newspaper Marketing Association’s 35th Annual Europe Conference in Barcelona, Spain, will look at such topics as restructuring newsrooms to work across multiple platforms. There will also be a trade show featuring vendors ranging from promo companies to research organizations.
Teletoon appoints Fachini director of sales promotion
After customizing promotional strategies at Teletoon since 1997, Emma Fachini has become director of sales promotion, overseeing both the Toronto and Montreal sales promotions teams, working with the Astral and Corus sales arms, and responsible for the continued growth of interactive sales. To assist Fachini, Teletoon has hired Christine MacLaurin – formerly an online marketing specialist freelancing for C3 Online Marketing, Darius Films and Warner Bros. Previously, she was a senior account manager at Toronto.com and interactive media manager at ChumCity.
Olive Canada Network taps Painting and Hardeman
To enhance its ability to offer media buyers a one-stop solution to reach Canadian online consumers across such premium content channels as CNET, Maxim and Toronto.com, Toronto’s Olive Canada Network has made two new appointments.
Kristie Painting is now director of sales after being strategic account executive at Yahoo! Canada and selling online media at DoubleClick Canada. Darren Hardeman is now Olive’s director of operations and audience. He was formerly group account director at Media Buying Services and manager of digital media at Mindshare Canada.
Canadian Internet advertising up 54% from 2004
Enough Canadian marketers have jumped into Internet advertising that the Toronto-based Interactive Advertising Bureau expects total 2006 revenue to top $801 million. In a report released yesterday, the IAB pegged the amount spent in 2005 at $562 million, a 54% increase from the previous year, in which the comparable figure was $364 million. Approximately $124 million or 22% of ad dollars were allocated to the French Canadian market.
Display advertising, including CPM and direct response banner advertising programs, plus sponsorship, continues to garner the largest portion of the online advertising pie at 41% of total revenues, while search advertising grew to a 35% share of all online advertising in 2005. The remaining online ad categories included classifieds/directories at 22% of total revenue, and email at 2%.
‘There’s no question that Canadian marketers are getting the Internet religion,’ says Lynn Fletcher, formerly Arnold Worldwide’s chief strategic officer and now a partner in Toronto-based Fletcher Weir Consulting.
Cadillac signs on as sponsor of CBC’s Dragon’s Den reality series
What could be more symbolic of the aspirations of the entrepreneurially-minded contestants on the upcoming reality series Dragons’ Den than a spiffy new Cadillac STS-V? That was evidently the no-brainer notion that prompted GM’s Cadillac brand to sign on as the series sponsor in a deal brokered by Cadillac AOR MacLaren McCann.
‘The opportunity to be involved with the show made a lot of sense for Cadillac, a brand that reflects its co-stars’ cachet and maverick spirit,’ explains Richard Phillips, group account director at MacLaren McCann. ‘This show stands apart from the typical bravado of 20-something-targeted reality shows. It’s an exciting and fast-paced look at how big money wheeling and dealing goes down.’
