P&G stands pat, GM climbs – Eloda ad analysis for July 14 to July 20, 2006
While P&G and Sony Pictures stood pat, GM climbed from 15th spot to 3rd and The Brick dropped from 3rd to 9th position. Meanwhile, Bell Globemedia rose from 9th to 5th and Alliance Atlantis Vivafilm made it the top 15 after a longish absence. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
GM still on top, two zoomers closing in: Media Monitors for July 17-23, 2006
While GM, Rogers Home Phone and Ontario Lottery again nabbed the top spots, Pizza Pizza zoomed from 261st place to 8th and HP climbed from number 63 to number 6 in the Toronto market. Check out others topping the radio charts for the week of July 17-23, 2006.
Lotsa new toons on the way from Teletoon
Teletoon has entered into nine new development agreements with Canadian producers. Seven of the projects are being developed for kids and family viewing, while two have been slated for ‘The Detour,’ which is Teletoon’s post-9 p.m. programming block.
Now in development, with oversight from Teletoon’s original production team to evolve these projects into strong branded series, are: Best Ed from Toronto-based 9 Story Entertainment, Groove High from Montreal-based Divertissement Subséquence, Herman, from Ottawa-based Funbag Animation Studios, Jet Force from Toronto-based Cookie Jar Entertainment Inc., My Life Me from Montreal-based Carpediem Film & Television; Punch from Montreal-based Kiwi Animations, Short Detour, a co-production between Montreal-based Zone3 and Toronto-based Nelvana, The Dating Guy, from Toronto-based Marblemedia and The Zodiacs from Toronto-based Portfolio Entertainment.
Family Channel launches fall season with virtual schooling
Astral Media’s Family Channel will launch its fall programming on September 8 with ‘Get Schooled,’ an interactive promotion that puts a Family-style spin on schoolwork.
Every Friday evening for four weeks, goofy homework projects will be assigned via on-air promo spots, with viewers having a week to complete and submit assignments online for a chance to win the grand prize. It’s a cool, Family-supplied substitute teacher who will bring ‘never-a-dull-moment’ experiences to the winner’s school. Select entries will also be posted online for visitors to grade, and each week the submission that gets the best grade will win a secondary prize.
Extreme Championship Wrestling to debut on Global
After debuting to wild applause in the U.S. last month, Extreme ChampionshipWrestling (ECW) has burst across the border and will premiere on Global August 11 in a midnight timeslot.
Global will also add both Monday Night RAW and SmackDown! in Quebec, beginning with RAW on August 7 at midnight on CKMI, with SmackDown! airing on Saturday nights at 12:30 a.m. ET on CJNT, starting on August 11. In addition to its airing on Global across the country, ECW will also be shown on Xtreme on Saturdays at 1:00 p.m. and 9:00 p.m. and Sundays at 4:00 a.m. ET.
Meanwhile, RAW will move to 10 p.m. ET on The Score Network in Canada particularly for the enjoyment of WWE fans in Quebec.
Boulet becomes Astral Media’s VP interactive media
François Boulet has become VP interactive media for Astral Media. His top priority will be the creation and management of interactive contents and platforms for the company’s various websites. Boulet’s career has included stints at Cossette, Canoe and Radio-Canada.
Maitland appointed national sales DR at Sympatico/MSN
After pioneering online efforts at MSN Canada, Al Maitland has been appointed Sympatico/MSN’s DR of national sales for Toronto and Western Canada. The media sales teams in both Toronto and Vancouver will report to him.
Canada Post leverages its own prospecting tool for new multi-merchant catalogue
If you’ve been thinking about ramping up your marketing efforts by getting into catalogues, but are afraid of the cost and risk, you may want to pay attention to the multi-merchant catalogue Canada Post will be testing this fall. It will be about 24 pages and feature double-page-spreads from 10-15 merchants, ranging from home and garden to apparel to travel. The only confirmed merchant as of today is Ottawa-based kitchen accessories retailer Ashton Green.
Marketers start their engines for NASCAR road show
When the NASCAR Experience Travelling Roadshow begins rolling through 19 Canadian cities for its second annual go-round today, the fan-friendly exhibition will bring with it nearly as many brand exposure opportunities as speedy cars.
Canadian marketers leveraging NASCAR’s popularity among 5.8 million Canadian fans, and the fact that it’s the number-one televised motor sport in Canada, include: Headz Gamez, which is bringing a life-size version of its NASCAR Racing board game that literally allows fans to become part of the action; Coca-Cola Canada’s Full Throttle, which is NASCAR’s official energy drink in Canada and will have a show car on display; and Lilydale Foods, which will have sampling of its poultry products as well as a show car. All three sponsors will have television media support through commercial inventory during NASCAR broadcasts on TSN and Rogers Sportsnet.
Harper Collins went deep and digital to reach readers
Haven’t yet heard of Londonstani, the sizzling new novel about British-born Asian gangstas in the mean streets of the U.K.? You will, thanks to the most innovative book campaign since Jack McClelland led a parade of chariots and gladiators down Yonge Street in a blizzard.
HarperCollins Canada is pulling out all the stops for Gautam Malkani’s buzzed-about debut novel, which just hit Maclean’s bestseller list and was described by a reviewer as ‘street-wise, blinged-out Sikh teenagers running riot in a London suburb.’
Soccer’s Over – Vaudeville’s back – BBM TV Top 30 for July 10-16, 2006
With the World Cup Finals finally ended, oodles of eyes turned back to watching erstwhile hopefuls dance and sing, as reflected in the top four choices during the week of July 10-16, 2006. For a list of the top 30 TV shows, according to BBM, please click the links below:
CRTC says ads can stay in VOD fare
Cogeco cable and Bell ExpressVu got the regulatory greenlight to air spots in some VOD fare, with strings attached. The ad must already have aired in a show broadcast by a Canadian programming service, and to offer the show on VOD they need approval from the first-window Canadian broadcaster, and cannot charge the consumer for the show.
Royal Canadian Mint tries grabertising
Who knew the stately Royal Canadian Mint would ever get jiggy enough to try a spot of grabertising? That’s what it’s doing in a new campaign to coax Canucks into getting their pennies, nickels, dimes, quarters, loonies and toonies out of wherever they’re stashed and back into circulation.
Wielding the tagline ‘Change is good,’ the Mint has teamed with Coinstar, Inc. – supplier of those big, green machines that count coins at roughly the speed of light and spit out redeemable vouchers – for a seven-week promotion in the Toronto area. This includes a radio ad buy, in-store promotions, a media relations program and Web marketing (via mint.ca) in both English and French.
Thirty-second radio spots will run for four weeks, approximately 5,000 bag stuffers will be available at 135 GTA Dominion, A&P, Ultra Food & Drug and Barn Market stores. As well, 50 Grabertising-branded shopping carts will be in use at 89 of the stores.
‘Grabertising is an inexpensive way to target to consumers while they are just a few feet from (our) machines,’ says Pam Aung Thin, Coinstar’s VP communications. ‘It’s an innovative way to communicate with your customer, when and where it counts, for an average of 28 minutes.’
Lamar rewarded for helping Vancouver Transit buck the odds
While revenue for public transit advertising was taking a dive elsewhere, profits for TransLink (Greater Vancouver Transit Authority) have headed in the opposite direction – in part because of the initiatives of its long-time licensee, Lamar Transit Advertising. That’s why, after a seven-year partnership, TransLink recently awarded Lamar a ten-year renewal, with an extra option that could take the deal to 2020.
Byron Montgomery, Lamar’s VP and general manager, attributes his company’s successful track record mostly to ‘our innovative, state-of-the-art transit displays and our proposal for the 2010 Olympics period.’
Nielsen Media Research Spend Trend: Media properties
As the new TV season approaches, so does all the advertising promoting the fall lineups. TV properties – cablecos, networks, and conventional stations – are the biggest Q3 spenders of all the media properties. Combined, they have accounted for 59% to nearly 65% (2005) of the spending in the category for the past four years. Dailies attract more than 40% of the dollars each year, with OOH running a distant second.
(Note: Promotional spots on the network or in the media property being advertised are not counted but ads on another network or medium, including those owned by the same parent company, are part of the tally.)
