News

BBM Media Snapshot: Canadian men love their gas barbeques

* Two million male Canadians (7%) purchased a gas barbeque within the past two years.
* Although 70% of male purchasers are between 25 to 54 years old, males 60 to 64 years old are 1.6 times more likely to buy gas barbeques, when compared to the national average.
* Personal yearly income of males who purchased a gas barbeque during the past two years is $52,800, higher than the national average of $39,000.
* They are two times more likely to have a BlackBerry or a similar wireless device.
* Males who purchased a gas barbeque within the past two years are 2.3 times more likely to use a discount broker for investment and 1.8 times more likely to use an insurance company, when compared to the national averages.
* They are 1.8 times more likely to have visited a physiotherapist during the past six months, compared to the national average.
* The top three media for yesterday exposure for males who purchased a gas barbeque during the past two years are: TV (89%), radio (87%) and Internet (62%).

Source: BBM RTS Canada Spring ’06, individuals 12+

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

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APTN unveils three new series

APTN is debuting a new half-hour animated series, Bro Town, this fall targeting the 18-34 demo. Airing Wednesday nights at 10 p.m. beginning this October, Bro Town, follows the shenanigans of five raunchy Auckland schoolboys, and has already garnered critical acclaim as New Zealand’s first primetime animated show. Totally politically incorrect, the show is being dubbed as the Kiwi South Park, and judging from the glut of fart, poop, and racial jokes in the early episodes, it’s on its way to living up to the title.

Also hitting the APTN airwaves this October is The Link, a weekday, half-hour afternoon program targeting the 12-17 demo. The show, which airs at 4:30 p.m., will feature music videos, game reviews and home videos shot by Aboriginal kids from across Canada. The show will also follow host Matt Bernard as he travels throughout Canada to discover his Metis roots.

At Banff this week, APTN commissioned six half-hour episodes of Hank Williams First Nation – the Series, a Canadian production based on the award-winning feature of the same name. Veteran series writer Larry Mollin of Beverly Hills 90210 fame is signed on as story editor.

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TVtropolis goes Inside the Box with new game show

Beginning this September, new-look TVtropolis will be adding a game show to its line-up of small screen classics. Produced by Toronto’s Lone Eagle Entertainment, Inside The Box, will pit three contestants against each other competing against the clock to identify memorable shows, actors and characters from TV’s yesteryears. The 26 half-hour episodes will begin airing September 18th at 7:30 p.m. and targets the 25-54s.

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PMB Factoid

Microwave popcorn eaters; by city

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Erase everything you know – or suffer: On the MIC with Pierre Delagrave, president of Cossette Media; Fjord Interactive

As one of the founding partners of Montreal-based Cossette Communication Group, the architect of Cossette Media, and creator of Impact Research, Pierre Delagrave has helped keep the agency on the leading edge of the industry by understanding and taking charge of change rather than simply reacting to it. In 1994 when his research showed how rapidly consumers were adopting the Internet and new technologies, Cossette Interactive – now Fjord Interactive Marketing + Technology – was born. Ten years into the Internet revolution, Delagrave was doing some informal research within the agency on the ownership and use of PVRs and found that the 5% to 8% of employees that already had PVRs, recorded and watched the programs they liked – and skipped the ads. Once again the alarm bells went off but he realized to find new ways to reach consumers, the agency must first understand the changes taking place and what to expect of the future. One of the outcomes of the quest is his book, Erase Everything and Start Over! PVRs, Blogs, and Word of Mouth: The consumer is now in control.

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CHUM’s Citynews.ca offers broadband, newsfeeds, blogs and user-generated feature

CHUM TV’s Pulse24.com has been rebranded as Citynews.ca and now boasts broadband video delivery, user-generated content features, real-time feeds and blogs. The site will use video ads (a campaign for Fallsview Casino launched yesterday), in addition to banners and skyscrapers. Stephen Hurlbut, VP of news programming, City TV and VP/GM of CP24 says ‘the objective for the new site is to create a stronger, more robust experience [for the user]. We want to keep the user engaged, and give them the ability to dig deeper.’

As such, the site’s new broadband-enabled News Director feature allows visitors to program their own newscast by creating playlists based on individual interests. It’s Your Story, an interface for wannabe citizen journalists, allows folks to upload stories and photos to the site, contributing to the content. Citynews.ca also boasts real-time newsfeeds and blogs. Hurlbut adds that the strategy behind the name change is to expand the City News brand beyond TV. The same strategy is being applied in the Winnipeg, Edmonton, Calgary and Vancouver markets as well. Pulse24.com was CHUM’s number two site after MuchMusic.com. According to Comscore MediaMetrix, the site receives approximately 500,000 unique monthly visitors, with 14 million page views per month.

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Torstar’s Weekly Scoop ceases production

Torstar has pulled the plug on Weekly Scoop. The Canadian celebrity rag distributed its last issue on Friday, June 9. In a statement, Greg Loewen, VP, marketing and new ventures, says the difficult decision was made because ‘the ramp up in newsstand sales has been slower than projected.’

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Hockey trumps the Idols: BBM TV Top 30 for June 5-11, 2006

For a list of the top 30 TV shows for the week of June 5-11, 2006, according to BBM, please click the links below:

National
Ontario
Quebec
Toronto
Vancouver

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Let the good times roll in English and French Canada – Eloda ad analysis for June 2-8, 2006

The entertainment category trumped all others in both French and English markets (both at 44% apiece) for the week of June 2-8, 2006. The category left all others in the dust, with tied-for-second place food and sporting goods/recreational products scoring a measly 13% each in English Canada; and drug products and apparel nabbing 11% in French Canada. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

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Two Rogers brands break into the top five – Top radio ads: Media Monitors for June 5-11, 2006

Two Rogers brands have hit the top five last week. Rogers Video has moved up from 279 all the way to the silver spot last week in the race for brands with the most ads on rotation in Toronto. Meanwhile, the Rogers Wireless bundle hangs on to number five, with Sears Canada sitting pretty at first place. Check out others topping the radio charts by category and brand in the Toronto market for the week of June 5-11, 2006.
http://www.mediamonitors.com

Rank by brand
Rank by category

News

Corus’ Emily Yeung series goes mobile, broadband and VOD

Corus is raising a new generation of media-savvy kids with the multi-platform offering of live-action pre-school series This is Emily Yeung. The six-minute, 65-ep series will be available on mobile, online and via VOD beginning Monday, August 14, in anticipation of its broadcast premiere on Monday, September 4 at 7:25 p.m. When asked about advertising opportunities across each platform, Frank Duyvelshoff, director of business development at Corus Entertainment says the net is currently exploring opportunities, though nothing is confirmed yet.

Meanwhile, YTV and Studio B have struck a deal for Being Ian, another series aimed at the 9-12 set. The deal gives Corus rights to the brand’s online assets, including BeingIan.com. The net will also create interactive web-based games and activities, as well as stream clips and episodes. Corus’ multiplatform plans for Being Ian will include content on mobile television and VOD beginning this fall.

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Notes from the media landscape: Felines are the stars in Meow Mix reality show

We know reality TV contestants can be catty, but this is taking it to a whole new level. Meow Mix cat food is unveiling three-minute segments beginning June 16 showing cats from various shelters living in the Madison Ave. Meow Mix house as they vie for a job as feline VP of research and development at the company. The segments will unfold over a 10-week stretch and will air during the Friday 9 p.m. slot on Animal Planet. The savvy marketing move is meant to raise awareness for the brand, while touting the need for pet adoptions. A panel of judges will rate the felines for ‘best purr’ and ‘top post-climber,’ and like many reality shows before it, one contestant will be voted off each week. The cat cast-offs will be moved to a permanent home – a year’s worth of Meow Mix booty in tow.

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Star! unveils newbies for 2006/2007

Star! will be entertaining its audience with a mixture of original productions and acquired programming. An original production, Awesome 80s, is a look at the over-the-top decade through the eyes of icons of the era and industry experts. Under acquired programming, there’s Girls Next Door, which follows Hugh Hefner’s three girlfriends through their days at the Playboy Mansion. Next up is Child Star Confidential, where viewers get the chance to catch up with some old friends. Sexiest counts down the hottest celebs in various categories, from rock stars to action heroes while I Pity The Fool has Mr. T traveling cross-country handing out his home-grown wisdom. And if Mr. T isn’t star enough for you, there’s Star Culture which delves inside the inimitable universe of celebrity, the culture that surrounds the A-listers. All shows debut this September or October.

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A-Channel announces new shows on fall grid

A-Channel has named its properties for fall. Hour-long drama, Jericho is on offer beginning in September. The series, about a town’s chaos after witnessing a nuclear mushroom cloud, will air weekly on Wednesdays at 8 p.m. The drama stars Skeet Ulrich of Scream fame. The two-hour Professional Poker Tour is slated to air Saturdays at 9 p.m. in September. The series looks over the shoulders of poker’s brightest stars. November 2006 sees the premiere of Ice Planet, an hour-long series that follows Commander Jonas Trager and crew on their adventures after crashing on a planet of ice. Michael Ironside stars.

Returning shows for A-Channel include: Star! Daily, Ellen, 7th Heaven, American’s Next Top Model, Supernanny, Tonight Show with Jay Leno, Late Night with Conan O’Brien and Jimmy Kimmel Live.

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Zoom Media names new VP, sales and marketing

Andy Querin has been named VP, sales and marketing at Zoom Media. A four-year veteran, Querin previously held the role of managing director of English Canada at Zoom. He will retain this role while taking on new, national responsibilities. Querin was previously at CBC as national marketing manager.