Toronto-based F.E.M. (Female Engineered Marketing) has named Regina Hudson as media supervisor. Hudson’s clients will include Toys ‘R’ Us Canada, Living Lighting and Baxter Healthcare, among others. She has more than a decade’s experience in planning and buying for national accounts such as Tim Hortons and Subway. Hudson comes from Echo Advertising & Marketing where she was media supervisor. Her CV also includes stints at Maxxmedia/Arnold Worldwide Canada, Leo Burnett and Calexis Advertising and Marketing Counsel. F.E.M., launched in 2004, helps clients connect with female consumers.

Nine Canadian entries are shortlisted in the Film category at the International Advertising Festival in Cannes. They are:
-BBDO Canada, ‘Magic Sword’ for Snickers
-Palm Communications, ‘Sons’ for Volkswagen financing
-LG2’s ‘Police’ spot for Gestion Vision Centre/Sears Optical
-Zig’s ‘It’s not a mistake’ for Ikea
-DDB Canada, ‘Lion’ for the Royal Ontario Museum
-Taxi’s ‘Sign Post,’ for the World of Comedy Film Festival
-ACLC’s ‘Punching In’ for Paramount Canada’s Wonderland
-Rethink’s ‘R.A.T. Introduction’ for 1-800-GOT-JUNK
-Bensimon Byrne, ‘Hand’ for Scotiabank.

The winners will be announced Saturday night in Cannes.

Beer and coolers quench TV’s thirst

The spending in this category is pretty much proof that males, specifically young males, are watching television since 60% to 70% of the spending has gone into the tube the past four years. Radio has been making inroads into the category and now shares the second place spot with out-of-home.

Golf: Penetration by age

As Canadians continue to rack up the hardware in Cannes at the International Advertising Festival, they had a nice showing tonight in the Cyber Lions competition. Seems Canadians get digital. And that’s a good thing, as a lot of the agency and marketer chatter at Cannes touches on this realm. Ad execs are increasingly seeing cyber as a key area to master as part of that Holiest of Grails, the Truly Integrated All Encompassing Ongoing Campaign.

Mini Canada and Taxi’s Toronto team took a Gold Lion for their Mini ‘Dominatrix’ work and a Bronze for their Mini ‘Quartet’ effort. Leo Burnett Toronto scored a Silver with its ‘Big Ideas Come From Big Pencils’ site, which was adopted globally by Leo B. ‘There are examples at Cannes so far of Canada embracing new media and work that is crossing channels seamlessly,’ said David Moore, president of Leo Burnett Canada, of Canada’s showing at the Cyber Lions.

The Interactive agency of the year nod went to Crispin Porter + Bogusky out of Miami, who won a Grand Prix for its Volkswagen ‘GTI’ work. droga5New York also took a Grand Prix for its Ecko ‘Still Free’ entry.

And in the Press competition, Cossette Atlantic’s ‘Fries’ entry for McDonald’s was awarded a Silver Lion. When asked about scoring the lone Canadian Press win, Chuck Coolen, marketing manager, McDonald’s Dartmouth, said: ‘It’s reinforcement that if you believe in the brand, the team and your idea, you go for it.’ Meanwhile, the top nod went to ‘Periscope,’ Lego work out of FCB Johannesburg.

The Media Lions were unleashed at the 53rd annual International Advertising Festival tonight in Cannes, and the Media Grand Prix was bagged by Unilever’s teen boy fantasy brand for a Lynxjet Bodyspray effort out of Universal McCann in Australia. Universal McCann, Sydney is also the 2006 Media Agency of the Year, based on its Lion tally. The Media Agency of the Year is a new feature at Cannes this year. Tied for second is Ogilvy and Mather out of Santiago, Dentsu Tokyo and Switzerland’s Jung von Matt. Canada’s lone media winner is Leo Burnett Toronto’s ‘Lipstick Tube’ work for the Assaulted Women’s Help Line, which took a Bronze Lion.