The English and the French markets agree this week as both have the entertainment category in the top spot with the most new TV advertisers for Feb.24 to March 2. The entertainment category scored 33% in English Canada and 23% in the French market, respectively. The Anglophones and Francophones differed, however, in the number two spot with the English placing the public service category in silver with 25%, while the French continued la vie en rose with the restaurant and retail category both coming in second at 15% a piece. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

TV powerhouse Jerry Bruckheimer is behind a new comedy series to air on Citytv. Modern Men follows three childhood friends, Tim, Kyle and Doug and their clueless attempts at dating. They are helped by a life coach portrayed by Jane Seymour (Dr. Quinn Medicine Woman) and hindered by Tim’s dad played by Cheers’ George Wendt. Although the highly regarded Bruckheimer (CSI) exec produces, the creators include folks behind The Tom Green Show so who knows what to expect? Hoping for the best, the series airs Tuesdays at 8 p.m. ET/PT on Citytv Toronto and Vancouver; 7 p.m. CT on Citytv Winnipeg and 9 p.m. MT on Citytv Calgary and Edmonton, beginning March 21.

W Network has a slew of new series coming up in April. From renovating your love life to renovating your road, these shows run the gamut. Manhattan Matchmaker has a professional matchmaker providing tips on how to secure long-term relationships, premiering on Wednesday, April 19 at 9 p.m. Following at 9:30 is Single Girl Diaries, a six-parter that follows five very different women looking for love. The ethnic, moral and personal diversity of the protagonists highlights the series. Meanwhile, The Truth About the Sexes puts people into situations where they discover secrets about their own sexuality. Each test is based on a real scientific experiment. The show preems at 10 p.m., April 19, following Single Girls.

W also has a drama lined up. Beautiful People is a traditional fish-out-of-water story in which Melrose Place‘s Daphne Zuniga and her almost grown daughters leave small town New Mexico to embrace the challenges of life in NYC. It will air Saturdays, beginning April 15 at 11 a.m. and 8 p.m.
And finally, those décor doyennes have redecorated rooms and gutted houses. Now they’re taking it to the street in a British import called Streets Ahead. Host Sarah Beeny helps neighbours around the U.K. beautify their roads so no one will be able to say ‘Nice house. Shame about the neighbourhood.’ The work begins Sunday, April 16 at 9 p.m.

It’s Always Sunny in Philadelphia follows four pals as they struggle to keep their bar in biz, while finding humor in the usually somber topics of gun control, racism and abortion. The hour-long comedy series begins airing on Showcase on Wednesday, April 26 at 10 p.m.

MTV will be going live March 21 at 6 p.m. ET. Kicking off the new net is its flagship Canadian talk series MTV Live. MTV is a Canadian-led partnership between CTV and MTV. Taking a dynamic and interactive approach (pushing for cell phone content and downloadable programs on its website), MTV will emphasize lifestyle, talk and docs with 71% Canadian programming promised in prime. The net will be Canadian programmed and managed and combine locally produced fare with globally shared programming. MTV will make more content announcements shortly. CTV (MTV’s parent here) also plans to run MTV shows on its network.