OMD remains the leading Canadian media agency network: COMvergence
The latest report tallies 2024 billing and market share in Canada for all media agencies and groups.
Industry News: SiriusXM Media to rep ad sales for TuneIn in Canada
Plus, Days Inns Canada adds another country music festival sponsorship.
How business brands are breaking the mould
Once considered the quieter sibling to B2C, B2B marketing is coming into its own.
Tim Hortons #1 in ad activity, The Brick surges: AdEase TV
QSRs dominate in major Canadian cities, with TV and streaming services also featuring prominently in the ranking for July 7 to 13.
Salt XC launches new media division
Salt Media was created following the acquisition of Nectar First.
McDonald’s and Rona top the radio rankings again this week: AdEase
QSRs, dine-in restaurants and bars were the dominant categories in the report for the week of July 7 to 13.
Triton Digital and ekoz.ai bring AI-generated ads to Spreaker
The new partnership will bring programmatic ad inventory to market through AI-powered voice cloning.
Touché! wins new grocery client in Quebec and New Brunswick
The agency is appointed media AOR for Sobeys’ grocery banners in the two provinces.
Nextdoor rolls out ads for the first time in Canada
The platform’s redesign will offer image, video and carousel ads placed in the newsfeed, the right-hand rail and the For Sale & Free section.
Brands hitch their wagons to Calgary Stampede
McDonald’s, BMO and Holt Renfrew among those leveraging OOH and experiential placements at the event.
Samsung leverages UGC to put real people’s stories at the forefront
The brand aims to highlight its positive impact on local communities and the role of tech in Canadians’ lives.
Facebook still the top social media platform for Canadian adults: survey
Instagram is the second-most favoured platform, while TikTok has seen explosive growth in recent years.
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Spotted! Clearly Canadian brings patriotism to the streets with fridge kiosk
Developed by Influence Marketing, the street-level sampling activation is designed for social sharing.
Corus Entertainment to shut down five children’s channels
Nickelodeon, Disney XD, Disney Jr., La Chaine Disney and ABC Spark are set to close on Sept. 1.
