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Events
Feb 7-8
Canadian Digital Signage Summit
The Liberty Grand
Toronto
416.944.9200/866.298.9343
www.strategyinstitute.com
An overview of the benefits of digital signage. Speakers include Hugh Dow, president of M2 Universal and Peter VanSickle, director, merchandising, BMO Financial Group.
March 1-3
AAAA Media Conference and Trade Show
Royal Pacific Resort
Orlando
212.682.2500
www.aaaa.org
Topics range from nontraditional media to branded entertainment to advanced communications vehicles. Speakers include Brad Santeler of Kimberly-Clark on strategic total communications planning and Jim Poh of Crispin Porter Bogusky on how to sell non-traditional media ideas to your clients. Presented by the American Association of Advertising Agencies.
PMB Factoid
Internet purchasing of CDs; by province
CDSA unveils new industry Web site
The Canadian Digital Signage Association has launched a new Web site (the-CDSA.org) designed to be a central resource for signage network operators, media buyers and planners, hardware and content suppliers, and real estate owners. The association views the site as a major step towards defining a media category for private digital signage networks in the minds of media buyers and planners, and features useful tools such as a company directory, glossary of terms, definitions, and Canadian specific articles.
In the future, the Web site will also give the industry access to CDSA Fund research providing both quantitative and qualitative data; established best practices for association members in order to set standards that will promote credibility of the industry as a whole; educational seminars to help ad industry professionals keep abreast of digital signage developments in a timely and efficient manner; annual conference information showcasing the value of the Canadian Digital Signage industry to the marketing community at large; and education and networking opportunities.
Global National aligns across Canada
Global National with Kevin Newman is moving to 5:30 p.m. across Canada starting Feb. 6. The move is part of a new Global brand strategy that aims to position the network as Canada’s best source for news and entertainment programming. The new positioning will included a revamped identity for the whole network and a new logo. The newscast recently introduced online (www.globalnational.com ) and wireless initiatives including blogs from political columnists, Global National podcasts, info and video sent to cellphones and the capability for viewers to submit photos and video for inclusion in the newscast. Global National will be followed by the local news at 6 p.m. In the Maritimes, Global National will air at 6:30 p.m., following the local news.
Notes from the media landscape: radio that chats to billboards around you
Know all the words to that sixties song playing in your car radio? Chances are, your fm radio is reading you. Sacramento, CA-based Smart Sign Media produces outdoor digital signage with technology that detects radio signals from passing motorists. So while you’re listening to that Beatles song in the car and you pass a digital billboard touting anti-wrinkle cream, don’t think it’s a coincidence. The company’s ‘smart’ boards read radio signals, targeting ad messages to specific demos. Next up is the Smart Sign network’s ability to go one step further, enabling consumers to receive ad promo offers and coupons on to mobile phones. The company also has plans to expand throughout western U.S.
http://www.smartsign.com
Top TV advertisers: Eloda ad analysis
Retail continues its big push to clear out merchandise, nabbing the number one spot for category with the largest variety of TV commercials last week. Entertainment and drugs take the number two and three posts, respectively. New to the chart are TV network ads (media: television), tying with food for last place at 4.9%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com
Top radio advertisers: Media Monitors ad analysis
Telecommunications brands once again scoop the top three spots in the number of radio ads on rotation in Toronto last week. Telus Mobility takes the top spot, followed by Bell Canada, leaping from the number 72 spot previously. Rogers Wireless nabs bronze. New entrants to the list are Toronto Star (at number nine) and – cashing in on New Year’s resolutions – is fitness club chain Premier & Mademoiselle (at number 10). The categories list told a different story with gold going to cars and light trucks, followed by home furnishings. Check out others topping the radio charts by category and brand in the Toronto market for the week of December 25-31.
http://www.mediamonitors.com
Cute, cuddly and vicious: Meerkats on Animal Planet
Love, power, intrigue, murder. Has Animal Planet started running soaps? No, it’s Meerkat Manor a new series that dishes the dirt on a community of the delightful, if diabolical, creatures that look like tall, skinny prairie dogs when they stand on their hind legs. Meerkats are probably best known from the motormouth character Timon, voiced by Nathan Lane, in The Lion King. But these guys are the real thing and live in Africa’s Kalahari Desert where life is probably more dangerous than even Hollywood. Here we watch members of the colony mate, search desperately for food and decide whether to kill some pups so their own have a better chance of survival. Fun for all ages. The show airs Mondays at 8 p.m. beginning Jan. 30 and runs for 13 eps.
New Britcom from BBC Canada
BBC Canada welcomes a new comedy to its mid-season schedule in the form of Carrie & Barry. A peek into the lives of a fortysomething couple with intrusive friends and relatives, the show will air Thursdays at 9 p.m., beginning Feb. 2.
If your target market is germophobes…
The National Geographic Channel is airing a new four-parter, Microkillers, beginning Sunday, Jan. 22 at 8 p.m. Episodes look at ‘Malaria & Plague,’ ‘Ebola,’ ‘Superflu,’ and ‘TB.’ The show airs as part of ‘Microkillers Week,’ which also features specials on the deadly world of viruses. The Microkillers eps will repeat on Sunday, Jan. 29, beginning at noon.
ACNielsen to provide more insight into purchase behaviour in 2006
In the new year, ACNielsen Canada will be delivering a clearer picture of what consumers are buying and where they’re shopping. An expansion of its census-based retailer information will include store-by-store sales data and insights for the MarketTrack and Key Account services. In announcing this product expansion, Pat Gardiner, president of ACNielsen Canada, said, ‘Understanding the consumer is critical and through a combination of comprehensive services including market level and store-by-store census data, Homescan panel information, Spectra target marketing, and other ACNielsen services, we will be able to provide a compelling picture of that end customer.’
Markham, Ont.-based ACNielsen, a VNU company, is a provider of marketing services such as marketplace measurement and analysis, and consumer attitudes and behaviour.
Molson Canada unleashes angels on tap
Molson Canada’s doing their part to keep drunken revelers off the streets. From December 21 until Christmas Eve, the company has enlisted help from above in a responsible use campaign branded the Molson Angels on Tap. Promo teams dressed in white, Pixmen in tow, are touring select bars in Halifax, Moncton, Montreal and Calgary handing out taxi vouchers and swag while reminding people to be responsible this holiday season. ‘Our promo teams will be asking people if they have planned a way to get home,’ explains Marie-Hélène Legacé, PR Manager at Molson Canada. ‘This is our way of driving home the message of planning ahead and being responsible.’ The campaign (and accompanying creative) was developed by Montreal-based promo agency @Complices Communication. Zoom Media ads in Quebec-area resto-bars will also bear the Molson Angels on Tap creative. Media buys were done by St-Jacques Vallée, Young & Rubicam.
Epson to sponsor Cirque du Soleil in 2006 and 2007
Toronto-based imaging company Epson Canada has signed on as the official sponsor of Cirque du Soleil’s 2006-2007 Canadian show dates. The sponsorship deal includes shows Quidam and Varekai, as well as a new production premiering on January 26 in Montreal entitled Delirium: Turning Music into Motion. A new production is also slated for spring 2007.
Bell ExpressVu expands its international programming roster
Bell ExpressVu has launched New Delhi Television (NDTV), ARY Digital (Urdu), Sony TV (Hindi) and Commonwealth Broadcasting Network (CBN) as part of its international programming lineup. NDTV (on channel 727) is a South Asian news channel in English. ARY Digital, on channel 728, is available in the Urdu language, broadcasting drama series, game shows, sports, news and entertainment from Pakistan. Channel 729’s Sony Entertainment Television (SET Asia) provides family-based programs in the Hindi language. Finally, CBN serves the Caribbean community, airing news, entertainment, drama and sports in English. Bell ExpressVu customers will receive the channels free for two months until mid-February.
New tool measures online marketing ROI
Yahoo! and MMA (Marketing Management Analytics) have brought accountability to online marketing campaigns with a new measurement tool to help U.S. marketers assess the offline sales impact of online programs. The tool marries Yahoo! user data on exposure to online graphical and search advertising with MMA’s existing ROI assessment model. This allows comparison of the online components of a campaign to the offline marketing spend. There are no plans to roll the application out in Canada as yet but with a 20% increase in online spending expected in 2006 (according to ZenithOptimedia forecasts), assessment and comparison of online ROI will be an industry imperative. Yahoo! Inc. is based in Sunnyvale, California and MMA is out of Wilton, Connecticut.
