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Cell phones to measure electronic, online, and OOH media audience in U.S.
Media and marketing research firm Ipsos Media and The Media Audit, a U.S. supplier of syndicated qualitative-audience ratings, will begin testing a new passive U.S. audience measurement system in mid-2006 that uses software in Smart Cell Phones to gather electronic media audience data. Ipsos software in the phones will monitor exposure to radio, electronic media, the Internet, and OOH media and is also capable of tracking retail shopping patterns via a GPS system. The system monitors on two levels: it reads encoded broadcaster signals as well as un-coded broadcast signals using audio-matching technology. Because of the omnipresence of cell phones today, Ipsos and The Media Audit expect high survey participant cooperation and compliance. The system also has the potential of including very large sample since anyone with a Smart Phone will be able to participate once the software has been downloaded.
BBM Media Snapshot: 4.9 million Canadians chat online
The BBM Media Snapshot feature has moved to the Thursday edition of Media in Canada. Watch for it on alternating weeks.
* 4.9 million Canadians (18%) chat online.
* Teens dominate online chat and are the largest age group actively chatting (26%) followed closely by young people aged 18 to 24 (24%). Half (51%) of all Canadian teens chat online.
* Teen girls are slightly more likely (55%) than are teen boys (45%) to chat online.
* Canadians in all regions show more or less equal levels of online chatting.
* They are very active online in general:
o 2.5 times more likely than the average Canadian to download MP3 files.
o Twice more likely to listen to a radio station via steaming audio.
o Twice more likely to read online magazines.
o 2.5 times more likely to watch a TV broadcast via streaming video.
* Their top media choices by yesterday exposure are: TV (84%), Internet (83%), radio (80%), with daily papers next but quite far behind at 41% read yesterday.
* Their favourite radio formats by weekly reach are: Top 40/Contemporary Hit Radio (30%), Adult Contemporary (29%), Classic Rock (27%), and News/Talk with 23% listening in a week.
* Favourite TV shows by weekly viewing are: movies (71%), news/current affairs (47%), reality shows (42%), and hockey (in season) with 42% watching.
Source: BBM RTS Canada Fall ’04 / Spring ’04, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
CTV unveils for winter
CTV has picked up a new series for winter, unveiling its January schedule this week. Drama series In Justice will make its debut on Sunday, Jan. 1 at 10 p.m., moving into its regular slot on Fridays at 10 p.m. on Jan. 6. The show stars Kyle MacLaughlin (Sex & the City) as the head of a high-profile, non-profit organization. Sure to net eyeballs yet again, the net also announced the return of American Idol to its programming grid beginning Tuesday, Jan. 17. The show will air twice weekly on Tuesday and Thursday nights at 8 p.m.
CTV also boasts a behind-the-scenes special called Wisteria Lane in Desperate Housewives: All the Juicy Details on Sunday, Jan. 1 at 9 p.m.
Comedy debuts new trivia show; roasts Pam and pumps Gas
The Comedy net is set to debut a new trivia game show called You Bet Your Ass. The show challenges self-proclaimed pop culture pundits to put their knowledge to the test. The half-hour game show airs Fridays at 7:30 p.m. beginning Jan. 13. The net also boasts specials for February. Most notable is The Comedy Central Roast of Pamela Anderson, a 90-minute show that puts Anderson in the hot seat, taking pot shots from Courtney Love and even her ex, Tommy Lee. The special airs on Saturday, Feb. 4 at 10 p.m. Comic Genius is the live broadcast of the Corner Gas contest. The contest searched for comics across the country for a chance to win $10,000. Comic Genius will air live from the Corner Gas diner on Saturday, Feb. 11 at 10 p.m.
Dead tell tales in new Discovery Civilization show
The dead tell tales in new Discovery Civilization series Frozen in Time: Mummies Forever. The hour-long show examines mummies to learn more about the past. Frozen in Time: Mummies Forever begins airing on Wednesday, Jan. 25 at 9 p.m.
Canadian chef to compete in Iron Chef America: The Series
Toronto’s own Susur Lee has been invited to compete in an episode of Iron Chef America: The Series. The renowned chef will cross knives against Bobby Flay in a 60-minute cook-off. Iron Chef America: Lee vs. Flay will air on the Food Net in the spring. No airdate has yet been announced.
CHUM’s youth channel picks up for winter
Razer has picked up new shows to warm up the winter. The first is Scare Tactics with hosts Shannen Doherty and Stephen Baldwin. The half-hour prank series made its debut earlier this week and airs weekly on Mondays at 6:30 p.m. Wednesday, Dec. 21 saw the premiere of two new series. First, Freshmen on Campus debuted at 6 p.m., following a group of five Brit students through 10 weeks of culture shock as they attend university in Texas.
The half-hour Clone High, at 6:30 p.m., is an animated teen comedy about the clones of Cleopatra, JFK and Joan of Arc. The show features the voice talents of Marilyn Manson and Jack Black among others. Finally, Saturday, Dec. 24 at 9:30 p.m. is the debut of Cops, Cars & Superstars: Bullrun II. The half-hour show follows celebrity thrill-seekers as they take on the world’s most glam road rally.
PMB Factoid
Wine consumption; by city
Podpoint.ca: newly launched podcast resource for Canadian marketers
Those confused about podcasting in Canada and how it can be harnessed for marketing purposes need look no further than podpoint.ca. The site launched yesterday to educate agencies and advertisers about podcasting, to facilitate ad buys, and also to create branded podcast content.
On the site, visitors can access Podpoint, the podcast about Canadian podcasts. Each show is between 20 to 30 minutes long and features promos, interviews and reviews of other Canadian podcasts. They can also gain access to a network of the top five or 10 Canadian podcasts for ad placement. Much like a media buy for TV or OOH, Podpoint will take care of the insertions, transactions, and specialized content for the advertiser or agency if needed. For those looking for branded content, Podpoint can create and host the podcast and send it to iTunes and all of the other popular search sites for podcasts.
Sandwich media goes beyond the boards
Seems sandwich chain Subway is really going after hockey lovers. Earlier this month, they announced a sponsorship of CBC mockumentary The Tournament, a series about hockey dads. And beginning Dec. 25, they’re going after the mobile-toting, sandwich-eating set with a national text-in-to-win promo called ‘SUBtxt Hockey Trivia’. Every sub sold at Subway will be stickered with a unique PIN, prompting a hockey trivia question. ‘Every correct answer gets two points and every wrong answer nets one point – much like hockey’s score assist model,’ says Gary Schwartz, president of Toronto-based Impact Mobile, the mobile aggregator behind the campaign. Subway noshers are then entered into a draw to attend the Canadian Hockey League (CHL) Memorial Cup game in February. Hockey arenas hosting CHL games will also have branded rink boards inviting attendees to text in to play, drawing traffic to a Subway restaurant and ultimately to a specially-created microsite found at hockeysubway.com. ‘People will be invited to opt-in to receive ongoing hockey news as part of a larger, online CRM strategy for the brand,’ adds Schwartz. ‘The goal here is to drive sales and equate hockey with Subway and the CHL.’ TV spots, POS materials and bag stuffers round out the campaign. Media buys were done by MBS.
Top TV advertisers: Eloda ad analysis
P&G hangs on to the number one spot as the top brand with the largest variety of TV ads for the week of December 9-15. This year’s second runner up is toy maker Hasbro, with last year’s silver medal going to Warner Bros. Pictures. The holiday push remains strong with top categories retail, entertainment and entertainment equipment nabbing the top three spots respectively. Meanwhile, this year, automotive, entertainment and public service each share the number one spot at 13% in the race for most new TV advertisers last week. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com
Top radio advertisers: Media Monitors ad analysis
Staples Business Depot dethrones Telus (this week at number two) in the competition for the highest number of radio spots on rotation in Toronto. Mobile brands dominate the top 10 list for the week of Dec. 11-17. Joining Telus are Fido (at number five), Rogers wireless (at number nine) and President’s Choice mobile (at number 10). Naturally, cellular, paging equipment and systems is in top spot as category with the most spots on rotation last week. Alcohol and consumer electronics take up the number two and three slots, respectively. Check out others topping the radio charts by category and brand in the Toronto market for the week of November 27-December 3.
http://www.mediamonitors.com
GOLTV to be carried on Rogers Digital
GOLTV Canada is now available on channel 428 to most Rogers digi-cable subscribers. The net is currently in free preview. GOLTV airs more than 1,500 games per year and in 2004, there were more than 825,000 Canuck players registered with the Canadian Soccer Association.
CBC to hatch new comedy series in January; live Olympic coverage in February
Gemini Award-winning comedy Hatching, Matching and Dispatching kicks off its first season on Friday, Jan. 6 at 9 p.m. on CBC. The satirical half-hour follows the Furey family of Newfoundland as they taxi residents literally from cradle to grave, offering wedding, funeral and ambulance services. To up the excitement around the show, prodco 2M Innovative is launching a month-long contest beginning January 6, offering viewers a chance to win $5000 to put towards the cost of a wedding, funeral or baby shower.
Meanwhile, for the sports-minded, the net will be providing 245 hours of coverage of the Torino 2006 Olympic Winter games. Coverage will begin on Friday, Feb. 10 at 1 p.m. with opening ceremony broadcast live from Turin, Italy. Daily reports will continue through to Sunday, Feb. 26, ending with the live broadcast of the gold medal game in men’s hockey at 8 a.m. and the closing ceremony at 1 p.m. CBC’s coverage of the winter games will be hosted by Terry Leibel, Ron MacLean and Brian Williams.
