* 7 million Canadians (25%) shopped at La Senza last year.
* Almost one-third (31%) of La Senza shoppers are males.
* 23% of La Senza shoppers are teens (2.5 times the national avg.) and 18% are between 18 and 24 years old.
* 43% are single (1.6 times the national average).
* Compared to the national averages, they are:
o 1.8 times more likely to practice aerobics.
o 1.7 times more likely to go jogging.
o 1.7 times more likely to do pilates/yoga.
* La Senza shoppers are also heavy users of esthetic services. Compared to the Canadian average, they went/used:
o 2 times more to tanning salons.
o 2 times more waxing services.
o 1.8 times more facial/cosmetic services.
* 32% of La Senza shoppers used gift certificates last month (above average).
* The top three media for yesterday exposure against La Senza shoppers are: TV (91%), radio (90%), and Internet (63%).
* Mainstream top 40/CHR (16%, 1.6 times the national average), hot adult contemporary (12%, 1.5 times the national average), and adult contemporary (12%) are their top three favorite formats (radio weekly reach).

Source: BBM RTS Canada Fall ’04 / Spring ’05, individuals 12+

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

Consumption of home brew beer; by city

The Gunn Report for Media has named OMD the top creative media agency – at 161 points – for the second year in a row. The list, which ranks the most awarded campaigns, agencies and advertisers at media competitions worldwide (including Cannes Media Lions, FIAP, IPA, the Clios and the Effies), has also named Hewlett-Packard as advertiser of the year. Meanwhile, Nike’s Canadian ‘You are faster’ campaign was the sixth most awarded campaign in the Gunn report.

Other nods went to Starcom MediaVest, which took the number two spot in the media agency race, scoring 150 points. The agency’s prize booty this year included laurels at Cannes and the U.S. Effies, two Clios, a Grand Prix at the Malaysian Media Awards and two prizes at FIAP. Third place went to ZenithOptimedia at 95 points with lead campaigns including London’s ‘Virtual history’ and France’s ‘Hype Gallery’ – both for HP. Zenith also nabbed two Effies in the U.S.

Energy drink Red Bull has announced that PHD Canada has beat out four other companies to handle media planning and buying in Canada. Montreal’s Touché! PHD will be handling the new assignment. PHD Network is part of Omnicom Media Group.

At the Association of Canadian Advertisers Executive Forum yesterday in Toronto, Corus Entertainment president and CEO John Cassaday was inducted into the inner circle of Canadian adverati with a standing O honoring him as the newest recipient of the ACA Gold Medal Award. Accepting his award at a luncheon ceremony, Cassaday spoke about a life spent in advertising, and the importance of valuing and empowering the people around you. Since he was being recognized for his exceptional leadership within the industry, as well as in philanthropic endeavors, it comes as no surprise that from his Campbell Soup (‘better than a sweater’ ) and General Foods days, to CTV and now Corus, that this a constant theme. The other trait he was honored for – innovation – also came through in his closing remarks. He left the audience to mull over the two reasons a marketer can be fired: doing nothing; or doing something, but failing, and advocated on the side of always trying.

This dovetailed nicely with the morning agenda, which focused on media innovation. The keynote, delivered by Charlie Crowe, MD of London-based C Squared, went over the reasons that the old hierarchy is breaking down and the traditional model is dead, and pointed out the archaic nature of some of the thinking, including nuggets such as that while 24-39 may have once made sense as a demo, it certainly doesn’t now. He illustrated the point with a chart noting the widely divergent preoccupations within the span – such as the 24 year-old worries if he can afford a beer at the pub, while the 39 year-old family man wonders if he can escape out with the lads to grab a pint.