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Sears launches online shopping channel
Sears Canada has taken its online shopping experience to a whole new level with the launch of Sears Web TV. Visitors to the retailers Web site and customers who have opted to receive Sears e-mail messages and updates were recently invited to ‘get the whole picture’ with ‘the next generation in home shopping.’ Billed as ‘bringing you solutions for everyday living,’ the channel offers on-demand point and click Webcasts complete with a host and featured guests discussing the product features and the latest trends.
During the Webcast, product pictures and prices come into view beside the screen to allow users to get additional product information or to make a purchase. They simply select a category to view a three-minute mini-program focusing on selected items in fashion, footwear, fitness equipment, baby products, electronics, the workshop, or the major appliances section.
http://www.Searswebtv.ca
Youthography’s PING survey studies tweens between the pages
Toronto-based consultancy Youthography’s PING survey conducted in May revealed tweens 9-13 are avid magazine readers. The latest survey results showed 56% of tween girls across the country are reading three to four magazines per month with 42% buying two different magazines per month. Tops with tweens are little sis celebrity rag titles J-14, M and Twist. But hope still springs eternal – some gals are still reading old wholesome standbys Disney Adventures Magazine and Owl.
http://ping.youthography.com/
BBM Media Snapshot: Canadians who play golf regularly
* 2.2 million Canadians (8%) play golf regularly (when in season).
* They are mostly adults over 45 years old.
* 70% of regular golfers are males.
* The Prairies stands out as the region with the highest incidence of regular golfers with 1.5 times the national average.
* The average personal yearly income of those who golf regularly is $46,500, 1.5 times more than the national average.
* The average value of personal savings and investments among regular golfers is two times the Canadian average of $60,000.
* Regular golfers are notable sports event attendees. They are 4.4 times more likely to go to golf events than the national average, 2.3 times more likely to go to football games and twice as likely to go to horse racing events.
* Among their top purchased items during the last two years are: golf equipment (1.5 times more than the national average), a satellite dish (1.6 times more than the national avg.), and a hot tub (1.8 times more than the national avg.).
* TV (93%), radio (91%), Internet (62%), and daily newspaper (62%) are their top four media (yesterday’s exposure).
* When referring to radio programming usage, they listen twice as much to sports reports and 2.4 times more to sports talk/phone-in programs compared to the national average.
(Movies, news/current affairs, hockey when available, and golf – 4.7 times more than the national average – are their most popular television programs by weekly average viewing. They also watch 2.78 times more NFL games, 2.2 times more CFL games, and 2.1 times more baseball games compared to the national averages.
Source: BBM RTS Canada Fall ’04 / Spring ’04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
Tons of fun fare for kids this fall
Here’s an overview of more new fall shows for kids. For more Teletoon programming, see MIC June 21/05.
Food Net serves up feast
October is rollout month for the Food Network. The new fare begins Oct. 3 with Everyday Food at 8 a.m. The show offers quick and easy solutions to everyday cooking challenges and airs weekdays. Next up is Christine Cushing: No Reservations. The popular Cushing is joined in her new series by three guests each ep, weekdays at 11:30 a.m. At 7 p.m. and airing each Monday, Food Net invites viewers to Crash My Kitchen. The series combines ‘tough love intervention with group-hug support’ to help families out of their food ruts. Also beginning on Oct. 3 is The Family Restaurant. Airing Mondays at 9 p.m., the show takes viewers behind the scenes at the emporium of fiery restaurateur Yianni Psalios and his exuberant Greek family.
Weighing in on Tuesdays at 7 p.m., beginning Oct. 4, is Weighing In. ‘Calorie commando’ Juan Carlos Cruz uses a ‘satisfy, don’t deny’ philosophy to help a group of participants slim down over a three-month period.
Two new entries debut Friday, Oct. 7. At 7 p.m., a designer and a certified food inspector visit families to uncover their safety and design Kitchen Crimes. Meanwhile at 8 p.m. Recipe for Success follows the inspirational stories of people undergoing career makeovers to get into various aspects of the food business. Both shows run weekly.
Marinas takes the reins at MPG Canada
Gerardo Marinas has officially taken up the post of managing director at MPG Canada (MPG/Maxxmedia). Marinas is new to Canada and has been working in a variety of positions with MPG Global for seven years. He was most recently SVP of international coordination, which involved streamlining operations across countries and markets. Before joining MPG in 1998, Marinas was marketing manager for Pepsi Cola in Madrid and was brand manager for Unilever’s AXE deodorant and other fragrances. He is fluent in Spanish, German, English, French, and Italian.
In a surprising move late last month, David Chung, long time president of MPG/Maxxmedia, departed the agency to make room for Marinas. Chung, a 30-year veteran of the business, joined Vickers & Benson in 1996 to establish Maxxmedia as a media planning and placement subsidiary of the company. At that time, V&B had sold its 50% stake in Genesis Media and hired Chung to bring the media component back into the agency. Prior to V&B, Chung was SVP, national media director at Lowe SMS, which had recently been merged into Roche Macaulay & Partners, and had also held senior media positions at J. Walter Thompson, FCB, and MacLaren:Lintas (now MacLaren McCann).
Event
September 20
Media in Canada Forum: What’s the Plan
York Event Theatre, Toronto
416.408.2300 x313
www.mediaincanada.com/forum/2005/
Presented by strategy and Media in Canada, the forum will assemble a group of leading media and marketing representatives to offer their insights and share tangible solutions for the challenges media agencies and marketers are facing. Keynote is David Verklin, CEO, CARAT Americas, speaking on ‘The Crackle of Change.’
PMB Factoid
People who have taken a European vacation in the past three years are heavy readers of PMB publications.
Letters
How current are those Snapshots?
Really enjoy the BBM Media Snapshots. Just wondering, though, if you have any that are more recent (if I understand the copyright credit, the info could be one to two years old). If that’s the most recent info, how accurate do you feel it still is? (We have clients who question the current validity because of the age of the study.) Look forward to your response.
Thanks.
Jim Norman, CD, The Norman Agency
Response from BBM
Thank you for your enquiry and kind comments on our BBM Media Snapshots. As product manager for BBM RTS – the survey on which BBM Media Snapshots are based – I am pleased readers like yourself find them interesting and useful. We, the RTS team at BBM Canada, have a lot of fun creating Media Snapshots.
Now to your concern regarding the age of BBM RTS data. As a syndicated survey, BBM RTS is updated every six months making it, to the best of our knowledge, the most up-to-date survey of its kind in Canada. Our current release, BBM RTS Spring ’04/Fall ’04, is made up of data collected between April 2004 and February 2005 and was published in May 2005.
Another point to keep in mind is that most consumer category profiles simply do not change that quickly. Since your enquiry came in on the inline skater BBM Media Snapshot, I’ll use that as an example. In our current release (Spring ’04/Fall ’04) 3% of Canadians participated in inline skating regularly and are split (51%) male and female (49%).
Looking way back to our Spring ’00/Fall ’00 release shows almost an identical profile: 4% of Canadians inline skating regularly and split (53%) male and female (47%). These incidence numbers may seem low but we are profiling just the regular skaters; if you add inline skaters who just participate sometimes the numbers go up to about 16% of Canadians.
Some consumer categories do change more quickly than regular inline skaters and you are right to look at the collection date of any published survey results since any survey is a snapshot in time. In the case of BBM RTS, we believe you have the most up-to-date syndicated media-consumer survey available to Canadian marketers.
Thank you again for your interest and readership of BBM Media Snapshots in Media in Canada.
Craig Dorning, survey product development manager, BBM Canada
Analysis: Media buyers weigh in on fall TV primetime winners: Wednesday nights
This is the third in a series (Part one: MIC June 30/05) that asks broadcast pundits’ opinions on who’s in, who’s out and who doesn’t stand a chance during the most coveted – and competitive – weeknight timeslots of 8 p.m. to 10 p.m. Go to www.mediaincanada.com and click on ‘TV Programming Grids’ for visual aids.
‘Personally, I’m not an Invasion [on CTV] person,’ confesses Sherry O’Neill, managing director, broadcast at OMD Toronto about the 8 p.m. slot on Wednesday nights. ‘And I don’t know what (Global’s) The Apprentice: Martha Stewart will look like. By definition, Martha will draw more women and Invasion will go after the younger people.’ She pauses for a minute and then decides: ‘I think Invasion will beat Martha.’
Editor’s pick of the Month: Wasted Youth – Finally, someone got a kid’s magazine right
My son recently forked over CDN$4.96 plus tax to our local Chapters for the premiere issue of a new youth magazine. This is unusual. For starters, he’s 14, and typically more inclined to watch a movie or TV, listen to music, play music, skate, bike, game, draw, hang out online, whatever, than read.
The purchase decision began with the magazine’s catchy size (a bit bigger than a CD), and its name – Wasted Youth – and likely the tag was a factor – ‘the mag about music, skate, anime, art, games, whatever.’ And then there was the cover line ‘FREE wasted music CD included’.
TV nets must change or die: Deloitte report
The death of the 30-second spot has been predicted by numerous industry pundits in recent years. Now a new report goes beyond that, suggesting that conventional television networks are under threat of extinction. The report out of Deloitte’s Technology, Media & Telecommunications (TMT) industry group says conventional ad-supported TV will go the way of the dinosaur if they don’t become more consumer focused and broaden their cross-platform activities.
Media fragmentation, new formats and devices are again cited as the culprits as consumers pursue information and entertainment content via a wider array of media channels and platforms.
Nokia and House of Blues take an unwired road trip
Ajax, Ont.-based cellular giant Nokia Canada yesterday unveiled its Nokia Unwired tour – a road trip with House of Blues Concerts Canada. The tour targets concert attendees in an effort to get them to try the latest Nokia swag. The Unwired tour will be on-site at several HOB concerts in the Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal markets urging participants to enter sweepstakes where winners nab the opportunity to go on tour with the Black Eyed Peas and record their experience using a Nokia 6670 multimedia phone.
Unwired will also intro the Nokia Chill Lounge where visitors can make free calls using up-and-coming products. A branded listening station will allow concertgoers to hear songs on handsets with mp3 capabilities. And for photophiles, the Nokia Imaging Kiosk provides the venue for their likeness to be captured on the Black Eyed Peas’ album cover.
http://www.nokiaunwired.ca/
Vonage Canada partners with Alliance Atlantis to promo VoIP
Mississauga, Ont.-based Internet telephone company Vonage Canada announced a partnership with Alliance Atlantis yesterday in an effort to promo its Voice over Internet Protocol (VoIP) service. Vonage’s first-ever national TV ad campaign, created by Toronto-based Brandworks, is currently making its rotation on AAC’s Showcase, Life Network and History Television plus 10 more of the network’s specialty channels. The ads will run on the network until Sept. 4.
‘We chose to go after a wider audience versus a narrow one and Alliance Atlantis allows us to communicate against all demos,’ says Joe Parent, VP of marketing and business development for Vonage. The Brandworks spots were recently aired on large broadcast screens during last weekend’s Molson Indy as well as during the CHIN picnic, both in Toronto. Parent says the company is leaving the door open for more promo tie-ins depending on how well the new partnership with Alliance Atlantis works out. OOH, direct mail and retail tie-ins may be in the works, he says.
Nielsen Media Research Spend Trend: Beer and alcoholic coolers
Nothing says summer like the steady flow of beer-and-babes advertising on TV every year, so it’s not surprising that television is the only medium that experienced increased spending from this category over the past four years. Beer and alcoholic cooler marketers put 47.7% of their total spend into TV in 2001, 54.0% in 2002, moving to a high of 61.4% in 2003 before pulling back slightly last year to 59.3%.
The bulk of the dollars are spent supporting domestic beer brands, ranging from a high of 71.0% of the category spend in 2001 to a low of 58.3% in 2003, rebounding to the 2002 level of 64.4% again in 2004.
