News

History reveals England’s most famous monarchs (but not King Ralph)

In light of the recent shenanigans with King Gyanendra, it seems fitting that History Channel’s new series, Monarchy, will premiere Sunday, February 13 at 8 p.m. Hosted by renowned British royal historian David Starkey, Monarchy chronicles the drama and turmoil of Europe’s oldest surviving political institution. Beginning with England’s emergence from the dark ages, the six part series brings to life a few of social and religious injustice’s greatest hits including, the Crusades, the Norman Conquest and the plague.

News

New show brings singers out of the shower and into the opera house

Bathroom Divas, Bravo’s new stab at reality television currently in production, is out to discover Canada’s newest opera star. The show will conduct a cross-country audition tour with a select few chosen to enter the show’s ‘intensive training phase’ that ultimately be whittled down to just one person who will be given the chance to perform live on-stage. Bathroom Divas is scheduled to air later this year.

News

PMB Factoid

33% of Quebecors chew breath freshener gum.

News

NABS Ad Auction bidding begins Feb. 7

The 14th annual NABS Ad Auction kicks off Feb. 7 with an inventory of more than $3.1 million in donated national, regional, and local media time and space. More than 275 media packages have been donated for this year’s event, breaking last year’s record of $2.7 million by a whopping 13%. Media donations are still being accepted.
The auction runs online from Feb. 7 to April 7 at nabsadauction.org. The list of available media is now online. Bids will begin at 50% of rate card value.

News

BBM top 20

News

New tech lets advertisers see what you see

Shoshmosis, United Virtualities’ new rich media ad product set to launch mid-February, allows advertisers to follow varied user interactions while watching online video clips. By adding flash to streaming video content, which in turn allows users to click or scroll over specific elements in a given video frame, marketers will soon be able to add a whole new dimension to their content.

Though the flash video layering technology is not groundbreaking (similar software has been available for several months now), UV’s innovation may result in what company president Mookie Tenembaum has described as ‘synchronizing streaming video with interactions.’ In layman’s terms, the new twist to the tech has the potential to let you purchase something you see on a show by simply clicking the item as you see it on the screen and be immediately directed to an online store selling that product. Similarly, a consumer looking to get more information from a commercial could click on a specific feature of a product to get detailed information about its specs. As of now UV is not able to announce any deals regarding Shoshmosis, but Tenembaum has said that they are in talks with several advertisers and agencies.

News

Bell ExpressVu reaches subscriber milestone

Thanks to Joseph Manley of Ottawa, Bell ExpressVu’s subscriber numbers have now topped the 1.5 million mark. ExpressVu president Robert Odendaal credits the satellite service’s accomplishment to new simplified programming packages and the successes of varied Bell service bundles. Odendaal also made reference to new innovative hardware and additional HDTV content being available for subscribers in the not-too-distant future. ExpressVu, Canada’s leading direct-to-home satellite company for almost a decade, broadcasts more than 400 digital video and audio channels.

News

Spike stays

The CRTC has ruled that Spike TV can stay on Canada’s cable menus. The hearing was initiated last May when the Canadian Association of Broadcasters (CAB) lodged a complaint on behalf of association member, Global TV. The CAB contended that when the former Nashville Network rebranded as male-targeted Spike TV in 2003, it represented unfair competition to Canadian channels such as Global-owned diginet Men TV and should be removed.
More than 219 letters and comments were received by the CRTC on this matter, 184 of them against the CAB’s contention, including one from the Canadian Cable Telecommunication Association (CCTA). The CCTA said that Spike TV had evolved in response to audience preferences and does not compete with Canadian services.
The CRTC found there was insufficient evidence to support the complaint and will amend the list of approved analog services to include the former TNN as its new entity Spike TV.

News

One World pulls in big time support for relief effort

CTV’s broadcast of One World: The Concert for Tsunami Relief reached over four million viewers on Saturday. The event, which was held in Vancouver and hosted by Brent Butt and Rick Mercer, featured Canadian recording artists such as The Barenaked Ladies, Sarah McLachlan and Sum 41 (as well as a special appearance by Robin Williams). The combined totals of Saturday’s event and last night’s follow up concert in Calgary are expected to generate over $3 million for charities doing relief work in the disaster areas across South Asia.

News

Ipsos-Reid: 59% more Canadians did holiday shopping online

More Canadians were letting their mouse do the walking this past holiday season than ever before. More than 3.5 adults bought at least one gift online during the 2004 holiday season compared to 2.2 million in 2003 according to the most recent Canadian Inter@ctive Reid Report.
In the U.S., online shopping experienced a much smaller increase – 29%.
Ipsos-Reid also found that 56% of adults with Internet access have made a purchase online, compared to 47% in 2003 and 39% in 2002.
Canadians spent an average of $228 online, down slightly from the typical purchase of $247 in 2003 and $267 in 2002, although the decrease in average spend is more than compensated by the increase in the number of people shopping online.
The most popular purchases were clothes (29%), books (28%), and DVDs or movies (25%).
Most of those surveyed, 77%, said they would likely make online purchases again while only 2% said they likely would not.
The Canadian Inter@ctive Reid Report is part of a quarterly survey of Internet trends in Canada conducted via an online panel of 1,000 and a further 1,000 telephone interviews.

News

CBC’s Greatest Canadian honored with mini-series

Last year’s hotly debated Greatest Canadian series named social justice advocate Tommy Douglas as our country’s most outstanding citizen of all-time. Though rumor has it that Roch Voisine is still demanding a recount, the CBC has green lighted The Tommy Douglas Story, a four-hour mini series set to air next season. Filming will commence February 16 in Saskatchewan with Michael Therriault (who played Leo Bloom in the Canadian version of The Producers) playing the role of Douglas.

News

Star! Valentine’s weekend all about Hollywood’s most famous prolific scorers

Beginning February 12, Star! will be airing ‘Hollywood Sweethearts Weekend’, a two-day Valentine’s extravaganza that will bring you so close to the love lives of the stars, you can practically smell the silicone. Saturday’s lineup will begin at 3:00 p.m. with a three-hour Love Chain marathon that will chronicle the promiscuous escapades of stars like Carmen Electra, George Clooney and Ashton Kutcher. Back-to-back episodes of Hollywood Love Story follow, and Saturday concludes with 25 Couples We Love at 8 p.m. and Hollywood Wives Tales at 9 p.m. Sunday will air all five episodes of 101 Juiciest Hollywood Hookups starting at 1 p.m.

News

CBC doc lets Canada know how women like to get down

Sex, Truth and Videotape, a six-part doc from Francine Pelletier beginning Monday, February 14 at 10 p.m. on CBC Newsworld, brings the new era of female sexuality to the small screen. Each hour-long episode features interviews with six women from varying ages, races, sexual preferences, and socioeconomic backgrounds as they reflect on their experiences with love, lust and everything in between.

News

BBM Media Snapshot: Martha Stewart Living readers in Canada

– Almost one million Canadians – 914,000 (3%) – read Martha Stewart Living in the past month.

– The vast majority of Martha Stewart Living‘s Canadian readers are female – 84%.

Martha Stewart Living‘s readership has representation in all age groups. The top four groups are: 25 to 34 (19%), 45 to 54 (19%), 35 to 44 (15%) and 65+ (14%).

Martha Stewart Living readers have an average personal yearly income of $32,000, which is slightly higher than the Canadian average of $30,000.

– 27% of Martha Stewart Living readers have an under-graduate degree or more, compared to 20% among the general population.

Martha Stewart Living is most popular in BC with 5% monthly readership. Not surprising since it is an English-language publication, it is least popular in Quebec with 2% monthly readership. Readership is slightly higher in Ontario (4%) but otherwise average in all other regions.

– Looking at weekly radio reach, the top three formats among Martha Stewart Living readers are: adult contemporary (AC), 38%; news/talk, 38%; and hot AC, 21%.

– The three most popular types of TV shows among Martha Stewart Living readers by average weekly viewership are: movies (69%), news/current affairs (67%) and home improvement shows (53%).

– The three most popular magazine types (readership in past month) amongst Martha Stewart Living readers are: gardening and homes (76%), women’s (64%) and food and beverage magazines (64%).

Source: BBM RTS Canada Fall ’03 / Spring ’04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

News

PMB Factoid

Households with kids 6-11 were 35% more likely to use 10+ rolls of toilet paper per month.