
CityTV’s new Canadian mini gets air date
CityTV’s new Canadian mini series – Death: A Personal Understanding is set to launch the week of Dec. 20 at 11 a.m. The 10-part series explores the various facets of the death process that will affect each one of us. Through a set of powerful interviews with individuals whose lives have been touched by death, this series examines the primary issues and dilemmas surrounding the topic.
The remaining five episodes will continue to air the week of Monday, Dec. 27 at 11 a.m.

PMB Factoid
18-24 years olds are more than twice as likely to drink schnapps liqueurs.

Events
December 7
Canadian Advertising Research Foundation Breakfast Speaker Series: Scoring Success with Sponsorship – Measuring Benefits and Effectiveness
Four Seasons Hotel, Toronto
416-413-3882
http://www.carf.ca

New tool forecasts ROI at the planning stage
Marketers can take control of ROI right out of the gate with Avista, a new real-time marketing simulation, forecasting, and optimization system that enables them to fine-tune strategies, brand plans and media executions before committing to them.

Two media firms join forces
Media consultant firms Forde Media Works (FMW) and Semple Media have come together in an attempt to provide a greater accountability platform to measure media investment. The new Mississauga-based company – Forde & Semple Media Works – will build on the SMART report (a database that audits the performance of advertiser TV buys), provide expanded services in media auditing, agency selection, bench-marking and strategic direction.
Semple Media brings to the table 12 years of experience along with clients like CIBC, Ford, Kraft, L’Oreal and McDonald’s. Formed in 2003, FMW was designed to work directly with advertisers to maximize the value from their media investment and improve the effectiveness of media agency relationships. Some of FMW’s clients include Nestle Canada, Procter & Gamble, Cara Operation and Government of Canada.
Joining the newly formed Forde & Semple Media Works as an associate is Terry Sheehy, the former president of Starcom Canada.

Astral Media Outdoor unveils MegaColumn
Montreal-based Astral Media Outdoor today announced a new outdoor network featuring a series of information pillars in downtown Toronto. Starting in the spring, 20 nine-foot columns and five 18-foot MegaColumns will occupy strategic locations in the downtown core, with many positioned close to large municipal parks. These information pillars will serve a dual purpose, providing not only commercial advertising space, but also information that will enhance the Toronto experience for tourists, visitors and residents as one of three sides of each pillar will be reserved for the city’s use.
‘We spent several years working in partnership with Toronto’s municipal officials to conceive and design the two column formats,’ says Luc Sabbatini, EVP, Astral Media Outdoor. He adds Astral wanted to ‘give advertisers the chance to develop ever more creative concepts to reach their target audiences. Advertisers now have all the creative space they need to break new ground and set themselves apart, while the City of Toronto gains an accessible and effective new resource for its citizens and visitors.’

Fast Forward: Top 10 diginets
Three years after the launch of TV’s digital specialty channels, the leading diginets now receive a larger number of top-of-mind ‘favourite’ mentions in digital households than many established analog specialties.
Solutions Research Group of Toronto reports that two-year tracking on diginets shows an eclectic mix in the top 10, with MTV Canada as the top brand overall.

Lazy Town comes to YTV
YTV has added Lazy Town, a cartoon-come-to-life using CGI, live action and puppetry to their lineup beginning Dec. 6 at 9 a.m. (and airing Monday to Fridays at 9 a.m. and 2:30 p.m.). Aimed at the preschool demo, the series revolves around Stephanie, an optimistic eight-year-old with bright pink hair who comes to live in Lazy Town with her uncle, the town’s mayor.
Created by Icelandic world-class athlete Manus Scheving, a two-time European fitness champion, Lazy Town uses music, movement and humour to help kids make healthier choices in their everyday lives. The property is a huge franchise in its native Iceland, where there is a comprehensive licensing program as well as various outreach initiatives such as Lazy Town radio and Olympic Games. Sponsorship and promotional opportunities, including on-air and web, are still available.

CH rehashing The Apprentice in one-hour special
Just in case you can’t get enough of ‘The Donald’ there’s a special recap episode of The Apprentice airing Dec. 1 on CH Hamilton and CH Vancouver Island.
The one-hour special will highlight various memorable moments of the competitors facing the challenges of living together in close quarters, completing difficult job assignments, and thinking outside the box in order to surpass each other to get to the top. Additional unseen footage will also be featured of the competitors experiencing New York City’s corporate jungle.

New reality show modeled after Gilligan’s Island joins Prime
Just sit right back and you’ll hear a tale of the newest concept in reality programming. With audiences still lapping up everything reality based, and kitschy retro properties hotter than ever, imaginative network execs have come up with the idea that rivals the invention of the coconut radio in terms of sheer ingenuity. The result is a combination of the two genres to form the new medium that some are calling ‘retroality’.
Starting Dec. 5 at 10 p.m. (and continuing the following Sunday at its regular 11 p.m. timeslot), The Real Gilligan’s Island joins PRIME to bring several unique twists to the original Gilligan’s Island series. Half S.S. Minnow, half Noah’s ark, TRGI stars two real-life skippers, two first mates, two millionaire couples, two movie stars, two professors, and two Midwest farm girls and pits each character against their counterpart for a spot in the final cast of seven… all of whom are hoping that they are all more successful than their predecessors in getting of the island. The original Gilligan’s Island immediately became a breakout hit when it premiered in 1964 and has attained cult classic status with people of all ages thanks to its timeless appeal and almost four decades in syndication. The original series has also spawned an animated series, several television movies and, unfortunately, Bob Denver’s ill-fated parcel delivery service.

Top-rated car show comes to Ztele Channel
Rides is currently one of the top-rated shows on TLC in the United States and Astral Media’s Ztele Channel is gearing up for its Canadian premiere on Jan. 6 at 10 p.m. Shot in High-Def, Rides touts its ‘concept to completion’ coverage of the latest and greatest from the world of automotive design Rides has also broken away from the norms established by the genre’s pioneers (SpikeTV’s Ride With Funk Master Flex and MTV’s Pimp My Ride) by proving that it is in fact possible to ‘trick out’ a car without the help of a high profile rap artist.
Eleven one-hour episodes feature custom builds from start to finish at various cutting edge design houses. Don’t know the difference between 17′ and 19′ chrome rims? Have no fear, Canadian native (and West Beverly High Alum) Jason Priestly narrates the show and educates both street rod and hoopty owner alike about the many intricacies of the world of custom cars.

A new advertising medium that’s permanent
Whether it’s pushing back your sleeves or pulling down your pants… there’s a new advertising medium out there – Tattoovertising – and nothing about this is temporary. Vancouver-based TatAD connects companies to their member’s database to find a candidate (based on location and lifestyle) to wear an actual tattoo of their corporate logo on their body.
In return, the member gets a cash bonus or store credit with the company, while the brand gets full-time promotion and media exposure based around the event.
‘The business idea came up when we saw a guy from South Carolina auction off the back of his head on eBay for $7000 to an Internet service provider,’ says Mark Chadwick, president of TatAD. ‘Since then, the Company has reported 800 new signups directly related to their walking billboard, a cost of only $9 for each new account.’
http://www.tatad.com/main.php

Events
January 13, 2005
Simmons Future of Information Summit: Next Generation Strategies for Employing a Single Customer Definition for Improved Multi-Channel Marketing
New York Athletic Club, NYC (212) 598-5400
http://www.smrb.com/summit/
January 12-14, 2005
The Association du marketing relationnel presents Introduction to Direct Marketing (offered in French).
Montreal; (514) 735-7201
http://www.amrq.com/fr/index_activites.cfm

New research tool links what consumers buy to what they read
Power Metrics is a new syndicated research tool to show U.S. print planners and buyers what publications deliver the right readers – and the desired sales results.

Roving the channels? Try the PetNet
Toronto-based broadcast group Stornoway Communications is launching its third digital network today: The Pet Network. With the tagline ‘Come. Sit. Stay,’ the new net aims to provide ‘informative, engaging and entertaining programming about pets,’ as well as offering a forum to public health authorities, breeders and animal advocates.