News

Spam: What’s not to love?

If there were a superhero dedicated to making consumers amenable to spam, then this Roanoke, Va.-based company, TrueLoot.com, would be in the running for those tights.
Launched Sept. 1, TrueLoot.com has consumers fill out a user profile, which gathers the usual personal details, and allows members to opt into advertisers they want to receive messaging from. Members can choose to receive these ad messages in a combination of ways – e-mail, a small banner area at the top of their Web browser or via text message. And with each message they open, they receive points, which can be redeemed for gift certificates, merchandise, coupons, subscriptions and promotional offers.

News

Survivor wins the ratings games and CSI nips at its heels; in Quebec, homegrown fares best

Global reality series Survivor: Vanuatu drew 1.9 million viewers nationally in the 18- to 49-year old demo, making it the number-one show in Canada currently. Local markets saw Toronto earn a 12.1 rating and in Vancouver, the episode garnered a 17.8 rating, according to BBM people meter data.
In the top 20 programs for the 2+ demo nationally, based on preliminary schedules and AMA data for the week of Sept. 27 to Oct. 3, Survivor is followed by CTV’s CSI: New York, then CSI: Miami, and CSI. They are followed by CTV’s Law & Order franchise taking the next three rankings, with Law & Order: Criminal Intent in fifth place, as per BBM Canada Meter Service data.

News

New corporate brand and high-profile hires at CanWest

CanWest Global Communications has realigned its Canadian operations under a new corporate brand – CanWest MediaWorks. All newspapers, TV and radio operations as well as Web-based, music, book publishing and merchandising units fall under this banner, but no change will be seen in branding of individual properties such as Global Television Network or its various newspapers.
Rick Camilleri, formerly COO (operations), has been named president of CanWest MediaWorks while former COO (corporate) Thomas Strike is now president of CanWest MediaWorks International. The Winnipeg-based company’s international operations in Australia, New Zealand, and Ireland come under the CanWest MediaWorks International umbrella.

News

Bell ExpressVu revamps its digital TV service

Bell ExpressVu has given itself a makeover, from a new on-screen look and new programming packages to a state-of-the-art PVR (personal video recorder) that operates two televisions at one time. The new dual-tuner PVR provides two TVs in a household with usual watch and record capabilities and picture-in-picture viewing as well as a large storage capacity for 120 hours of recorded programming, call display and iTV compatibilities.
The on-screen guide has been redesigned to make it easier to find programming and customer resources such as guides to using the services and hardware. Themed channels have been regrouped into 11 programming categories and dedicated portals to iTV services have been added. Programming packages have also been revamped. ExpressVu’s new standard digital package offers more than 100 TV and audio channels and the Game Galaxy iTV portal. That service can be added to from a menu of 15 theme packages and a number of individual Pick and Pay channels.

News

Holographic tech takes one step closer to real life

Special effects company Entertainment Arts recently licensed the technology for a proprietary holographic projector that can transmit 3-D images into any empty space it’s aimed at, freeing viewers from having to be in the vicinity of a screen. Based out of Emerson, New Jersey, EA will be pursuing commercial applications now that it has picked up a five-year license from the technology’s Findlay, Ohio-based developer ATL Corporation. EA initially plans to target entertainment companies, marketers and ad agencies, along with event producers, movie theaters, museums and manufacturers interested in creating a unique in-store presence for their products.
EA signed a deal to work with Toronto, Canada-based companies Talon Retail Strategies Group and TV Boards on adding holographic technology to POP displays. Brown adds the company is in discussions with several marketers and ad agencies, including New York’s Saatchi & Saatchi, about potential projects. Although EA will take on custom jobs, there are currently three stock projector sizes available – from a 17×19-inch model that projects a foot-high image, to an 8×10-foot box that broadcasts life-size characters. EA president and CEO Eric Brown sees shopping malls as natural venues for featuring holographic projections – adding that the box could be discreetly buried inside a wall.
Courtesy of our sister publication Kidscreen, October

News

24/7 scoops up sports news site

24/7 Canada is now handling the advertising for TheScore.ca, the recently redesigned news site for The Score Television Network. The demo is male, more than 70% aged 18 to 49, with an average age of 35. Featuring polls and contests as well as news, TheScore.ca touts over 300,000 unique visitors on average monthly, yielding over 2.1 million monthly page views.
Sponsorship opps include contests like Pigskin Picks, a fantasy football game that averaged over 25,000 users a week last year.

News

Cult hit Chapelle’s Show enters second season with strong guy ratings

Dave Chappelle’s offensive style of comedy, which begins its second season on Oct. 12 at 10:30 p.m. on The Comedy Network, seems to be securing itself a cult following. Nominated for three Emmy Awards, Chappelle’s Show has claimed the number one spot in its time slot on American TV among men aged 18 to 34.
Riding the wave of these high ratings, this relative new comer has also scored in the sales department with the series’ first season on DVD selling close to two million units (making it the most successful television DVD release of 2004 and the third best TV DVD seller of all time).
http://www.comedycentral.com/tv_shows/chappellesshow/

News

The Biggest Loser

Global launches its latest reality series The Biggest Loser on Tuesday, Oct. 19 at 8 p.m. Hosted by comedian Caroline Rhea, the one-hour series follows 12 overweight participants as they receive an intensive non-surgical physical makeover. Viewers will be able to follow the participants as they reshape their bodies and lives.

News

CBC Radio Two spins oldsters tunes

A new three-hour show, Studio Sparks premiered Monday, Oct. 4 at noon on CBC Radio Two. The new national weekday program, aimed at music lovers over 40, launched from Ottawa’s brand-new Broadcast Centre. Hosted by Eric Friesen in front of a live studio audience, Studio Sparks features classical, jazz and world music and interviews.
Also on Monday, CBC Radio Two launched Here’s To You, at 9 a.m. with host Shelley Solmes. In a three-hour program, Solmes talks to listeners, relays their personal stories and plays requests.

News

The ‘show about nothing’ comes back with a one-hour retrospective

One of TV’s all-time classic comedies is celebrated in The Seinfeld Story, a one-hour retrospective that will air Thursday, Nov. 5 on Global at 10 p.m. (Ontario/Quebec/British Columbia), 8 p.m. (Maritimes/Alberta) and 9 p.m. (Manitoba/Saskatchewan).
On top of showing vintage clips, the special, which targets the 18 to 49 year old demographic, will be hosted by star Jerry Seinfeld and includes interviews with fellow cast members Jason Alexander, Michael Richards and Julia Louis-Dreyfus.

News

George of the Jungle animated series swings into production

Studio B and Classic Media will be producing and distributing a brand-new George of the Jungle flash animated series for Canadian animation broadcaster Teletoon.
Slated for broadcast in 2006, the new series will have 52 episodes (11 minutes each) and each show will find the coiffed hero, George protecting the jungle from the usual bad guys. It’s a veritable retro smorgasbord and likely to span a wide demo, including kids and parents who remember the original.

News

CBC buys new BBC series

CBC TV has made a major pre-purchase for the new BBC Doctor Who series yesterday. The sci-fi property is due to air on CBC Television as well as on the BBC in 2005.
One of the world’s longest running sci-fi TV programs, there will be 13 new episodes in the first series, starring Christopher Eccleston and Billie Piper. Doctor Who will join a number of BBC series already airing on CBC TV, including A year at Kew, Gunpowder, Treason and Plot, and upcoming programs Hiroshima and Eroica.

News

BBM Media Snapshot: Wired consumer world of Canadian teens

The world of teenagers today is radically different than that which the age group experienced just a decade ago. They are plugged-in like never before but still listen to music, watch television, have part time jobs, and remain a massive purchasing powerhouse.

News

People – Passages, Moves & News

FLOW 93.5 has appointed two people to their programming department – Mike Dwyer as promotions director and David Magro as head of copy.
For the past six years, Dwyer has been working in promotions at commercial radio stations in Toronto and joins FLOW to lead its promotional strategy for the 18-34 demographic.

Toronto ad agency, Sharpe Blackmore Euro RSCG has recently added some new people to its roster. After leaving six months earlier for Mediavest, Jeff Naylor has returned as a media planner for Sharpe Blackmore; Kevin Simcock will leave behind freelancing to join the agency as a copywriter working on Volvo, Intel and Taboo. Rounding out the new hires is Aimee Moussadji as account co-ordinator; she will be on the Volvo account team.

News

Events

The Canadian Advertising Research Foundation hosts the breakfast speaker series presenting Product Placement: The cure-all for commercial avoidance? Oct. 26, 8:30 to 11 a.m. The Red Room, CTV Masonic Temple Toronto 416-413-3882 http://www.carf.ca/seminars/seminars_main.html

Magazine Publisher of American and American Society of Magazine Editors helms the 2004 American Magazine Conference Oct. 24, Boca Raton Resort & Club, Florida mpaevents@magazine.org
http://www.magazine.org/events_and_seminars/conferences/35th_FIPP_World_Magazine_Congress/

What Teens want: Marketing to Teens using music, movies and the media. Oct. 26, Regent Beverly Wilshire, Beverly Hills, CA. 888-536-8536
http://www.seeuthere.com/rsvp/invitation/invitation.asp?id=/m2c6a4-529262254354