
Branded content gets push at TV market
Every October, TV programmers and producers from around the world flock to MIPCOM at the Palais des Festival in Cannes to buy, sell and coproduce content. For the first time in its history, the keynote at this international TV market will be delivered by an advertising executive.

Site marries advertisers and consumers ready to buy
Toronto-based CentrSource Corporation has created a new ‘found’ engine that lets consumers find advertising offers all in one place. Users of centrsource.com can search for ads they saw in magazines, on TV or heard on the radio or search for offers in their local area. Meanwhile, marketers log in behind the scenes at ResponseExchange.com to set up an ad offer, monitor results in real time and react instantly to customers. The system allows advertisers to target, track, measure and create new sales leads and they only pay for leads generated. Early adopters of CentrSource include Procter & Gamble Canada, Doubleday Books and Shop TV.
CentrSource.com is currently being introduced in Toronto and will be rolled out to other parts of Canada market by market. A U.S. launch is planned for fall 2005, with international expansion in 2006.
http://www.centrsource.com
http://www.ResponseExchange.com

Videotron adds more to the menu
Montreal-based cable provider Videotron is adding 24 new channels and three HDTV services to its lineup. These include 15 additional Galaxie music channels, three Rogers Sportsnet channels, three French-language, and three English channels.
The French-language channels are Mystère (Mystery), Reseau Info Sport (RIS), and TVOntario’s French-language station TFO.
Joining the English roster are Discovery Kids, Talk TV, and Fine Living, which is currently being seen as a free preview through to the end of the year.

Consumers balk at paying for digital
A Decima Research study has found that there are two main factors keeping TV viewers from signing on for digital channels. They are ‘no need’ and cost. Although the number of digital households is growing, most (60%) that pay to receive a television service don’t subscribe to digital. According to the survey, 48% of analogue subscribers said they either did not need the service or are not interested in it. One-third (33%) of analogue subscribers said price was another reason not to subscribe. Fifty-five percent of analogue subscribers who used to get digital cited price as the reason they cancelled.
The results are based on a comprehensive telephone survey of 2,002 TV subscribers (1,193 analogue subscribers) over the age of 18, conducted nationally in May and June as part of the 2004 wave of Decima Research’s syndicated consumer research study on digital TV, entitled ‘The Digital Domain: Consumer Attitudes on Digital Television Services, Benefits, and Features in Canada.’
http://www.thedigitaldomain.ca/index.asp

Telmar-Harris rolls out new products, upgrades
Toronto-based media planning systems supplier Telmar-Harris has introduced an upgrade of its MultiBasing software MB3. The upgrade is designed to make data integration seamless and produce timely results while maintaining the integrity of individual databases. The new version creates linkage cells on the fly. MB3 results are generated using the MultiBasing option of TNT+. The linkage cells provide fundamental info about market structure and can be saved for further analysis.
Meanwhile TNT+ is also a new upgrade and allows users to do multi-survey analysis and multi-survey trending analysis with an immediate indication of a product’s performance against a selected variable.
Telmar-Harris has also rolled out Media Planner software, which allows users to easily generate cover, cost and composition reports to aid in print planning.

Globe offers news junkies more
The Globe and Mail has launched a subscription-based online news product. Insider Edition offers enhanced features, services and news packages designed for avid globeandmail.com users. The site will also continue to provide free access to registered users who just want the basics.
Features of Insider Edition include stories from the day’s issue of The Globe, GlobeEdge personalized e-mail alerts, the GlobeWatch desktop tracker of the latest news, and enhanced archive access. There are no advertising opportunities at the moment, except those associated with the general Web site. The Globe may be looking into that possibility once it has developed its subscriber base for the new service. Meantime, cost for a subscription is $14.95 per month with an introductory rate of $9.95 until Nov. 30. Globe print subscribers can get Insider Edition for $6.95 per month.
http://www.globeandmail.com

Global wins Monday night with strong premieres
Global’s new Monday night lineup came up a winner in the primetime 8 p.m.-11 p.m. slot. Fear Factor had a strong second outing, and Las Vegas, which is back for a second season and has moved to Global from CH, dominated its time period and achieved its highest ratings ever. Nationally, the series premiere of LAX won its time-slot and improved on its lead-in by 20%.
Overall, Global was the top broadcaster beating second place by 39% in the 18-to 49-year-old category.

Corus and Oroalliance come together for a co-op venture
Corus Radio Network and healthcare agency Oroalliance are entering a co-operative venture for the production and marketing of the weekly health radio program House Calls with Dr. Art Hister. While Corus is responsible for producing the highest-rated and longest-running health program in Canada, Oroalliance will be the exclusive sponsorship and marketing agent.
The radio program focusing on health airs Saturdays, drawing more than 190,000 listeners (male and female over the age of 35) in key radio markets like Victoria, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, London, Ont. and Vancouver.

CBC launches new Montreal-based comedy project
Set in Montreal’s Little Italy, CBC’s new comedy project, Ciao Bella, follows the liveliness of family life in the diverse community. The new 13-episode TV series aimed at the family audience premiers on Oct. 13 at 7 p.m. on CBC and Radio Canada.

MOJO Radio launches new No Hockey show
Hitting the airwaves in time for the hockey lock-out, MOJO Radio launched the new No Hockey – The 640 Toronto Lock-out Show last night at 8 p.m. Anchored by hockey analysts Andy Frost and Dennis Beyak, the new show will air weekdays and will feature all the lock-out news of the day, exclusive inside interviews with issue makers, listener call-ins and lively debates with NHL hockey experts.

Emmy Awards ramp up
The 56th Annual Primetime Emmy Awards will air this Sunday, Sept. 19 at 8 p.m. on CTV. Hosted by comedian Garry Shandling, the gala will be presented live. The broadcast will be preceded by Countdown to the Emmys 2004, a live, hour-long pre-show from the red carpet at the Shrine Auditorium.
Last year’s broadcast was also on CTV and was seen by 2.2 million Canadians 2+, according to Nielsen.

Canadian Idol finale looking to grab big numbers
With last Thursday’s Canadian Idolresults hitting almost three million viewers, CTV’s expecting tonight’s two-hour season finale to be ‘the biggest show yet.’ Airing live at 8 p.m., either Kalan Porter or Theresa Sokyrka will grab the coveted idol title.

After 15 years Care Bears come to life again
YTV and Nelvana are coming together to bring the Care Bear franchise to a whole new generation. Produced by Nelvana and Lions Gate, Journey to Joke-a-lot is the first new Care Bears feature in 15 years. The production’s target demographics are children aged three and up and their families with the hope of catching some retro audience as well. The world premiere airs Oct. 11 at 1 p.m. on YTV.

Global’s Train 48 begins second season
The second season of Train 48 kicks off on Sept. 20 (Global TV) and for that extra pull look out for a guest appearance by CFL football star and Argonaut coach Pinball Clemons. A rebroadcast of last season’s finale will air Friday, Sept. 17.

Fleming to head Carat Toronto
Media veteran Cynthia Fleming is heading up Carat Canada’s Toronto office as the new EVP. Fleming has over 20 years of media-focused management experience, most recently at Media Experts where she was responsible for the Toronto office start-up.
Fleming replaces Patrick Walshe who was COO and who moved to Starcom MediaVest as CEO of Canadian operations in the spring. Carat’s clients include P&G, Alberto Culver and Black & Decker.