Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
McDonald’s stays on top of AdEase TV ranking and Ford buys more
The QSR also took first place in the top ad-spots list in Vancouver and Calgary with an ad about its small combos.
Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.
Re/Max is partnering with Pet Valu to reach pet parents looking to move
The real estate brokerage brand is launching a campaign supported by TV spots, social media content, a contest and giveaways.
Toyota and Government of Alberta buy big on radio: AdEase
With 5,048 combined occurrences, the automaker was the most active advertiser in the week of March 18 to 24.
Convergence releases 2024 Couch Potato report
TV subscriptions are declining in the U.S. but not so much in Canada, according to the research group.
Millennials are spending less time watching TV and more time gaming
Around 82% of people believe video games are more engaging than movies and TV, and 59% feel more fulfilled after playing.
Clutch moves away from performance marketing with new Raptor spot
The company is launching a 360-degree campaign to help Canadians feel good about selling the startup their used cars.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
Teads and ZoomerMedia renew their exclusive partnership
The new deal expands beyond the blogTO website to give Teads exclusivity on outstream ads across the ZDN digital platforms.
The&Partnership combines with mSix&Partners to form T&Pm
The new fully integrated agency will operate with “AI at its heart.”
Snapchat rolls out Sponsored AR Filters
The new augmented reality ad format appears after a user captures a photo with the Snapchat Camera.
Bell launches second season of Waterloo region-focused series
Launched in 2023 on TV1 channel, Farm to Fork was one of the most watched programs last year.
Bell Media president Sean Cohan on his global growth plans
Cohan discusses his vision for Bell Media amid a turbulent time for the global media sector.
CBC offers 40+ hours of World Figure Skating coverage
It is the first competition to be held in Canada in more than a decade, following the one in London in 2013.
