Articles Tagged ‘2017 FFWD Ad Week’

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How social “ate media” in 2016

Yahoo’s Yannis Dosinos on how social is trouncing news, why gaming can’t catch a break and the future of the phablet.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.

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What motivates people to block ads?

Addictive Mobility’s Andrew Opala outlines how and why ad-blocking is growing, and what the ad industry needs to do to weather the storm.

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What are the biggest obstacles to programmatic TV?

Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.

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Chatter, speed and pricey influencers: Where social media and millennials collide

At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.

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Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”