Articles Tagged ‘ad spend forecast’
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Canada to recoup its 2020 ad spend decline, and then some: report
A GroupM report projects TV, OOH and digital will experience the most significant growth.
Global ad spend to double in 2016: Warc
In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.
ZenithOptimedia reduces global advertising forecast
The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.
